Paris shopping street

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Nike is opening a giant €6 million retail store in Paris as it shifts towards a direct-to-consumer model with greater full-price sales.  Located on the Champs-Élysées in Paris, one of the world’s most expensive shopping streets, Nike’s House of Innovation is its “most critical” retail project yet, says Cathy Sparks, global vice president and general manager of Nike Direct stores. “It is Nike on the world’s biggest stages. It’s where we give a peek behind the curtain to our innovation.” Madrid, Expensive Shopping, Vogue Business, Nike Retail, Paris Buildings, Paris Store, Big Building, Behind The Curtain, Champs Élysées

Inside Nike’s €6 million bet to understand its customers

Nike is opening a giant €6 million retail store in Paris as it shifts towards a direct-to-consumer model with greater full-price sales. Located on the Champs-Élysées in Paris, one of the world’s most expensive shopping streets, Nike’s House of Innovation is its “most critical” retail project yet, says Cathy Sparks, global vice president and general manager of Nike Direct stores. “It is Nike on the world’s biggest stages. It’s where we give a peek behind the curtain to our innovation.”

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Sephora Paris | The Beauty Look Book Shopping In Paris Aesthetic, Paris Shopping Aesthetic, Champs Elysees Shopping, Avenue Des Champs-élysées, Shopping In Paris, Champs Elysees Paris, City Of Paris, Europe Travel Outfits, Travel Vibes

Paris Shopping Guide: Beauty - The Beauty Look Book

Shopping in Paris was quite an experience. I was thoroughly impressed by the excellent customer service. We observed tourists shopping from a number of different countries – I was impressed by the fact that many associates were fluent in multiple languages including English, German, Russian, Mandarin Chinese, Japanese and more. Beauty shopping in Paris is unlike anything else – almost all the stores we stopped by had associates that were knowledgeable, friendly, helpful and very patient…

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The Beauty Look Book

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