'One Unlimited for iPhone' Is Verizon's Sixth Unlimited-Data Phone Plan

Verizon now needs both hands to count all its unlimited-data smartphone plans. The wireless carrier rolled out its sixth postpaid unlimited plan on Wednesday, an Apple-flavored offering called One Unlimited for iPhone, hours before Apple’s iPhone 14 event.

This latest plan offers full 5G access, including millimeter-wave and C-band, unlimited premium data, and 25GB of mobile-hotspot use, then adds the Apple One services bundle that Apple introduced in September 2020. It also includes a discount of up to 50% off Verizon Fios or fixed-wireless home broadband and a 50% break on many Verizon plans for such connected devices as smartwatches, tablets, and hotspots. 

Rates shown on Verizon’s site Wednesday morning started at $90 before taxes and fees for a single line, with the four-line rate dropping to $50. 

Those figures put One Unlimited almost at the top of the pricing spectrum compared to Verizon’s other five unlimited plans:

• 5G Get More, from $90 base on one line to $55 for each of four, features unlimited premium data, 50GB of mobile-hotspot data, the Hulu/Disney+/ESPN ads-included streaming-video bundle, a choice of Apple Arcade or Google Play Pass, one free TravelPass international-roaming day a month, 600GB of Verizon cloud storage, up to 50% off Verizon Fios or fixed-wireless home broadband, and up to 50% off many smartwatch, tablet, hotspot or other connected-device plans. 

• 5G Play More, from $80 base rate on a single line to $45 for each of four lines, includes 50GB of premium data, 25GB of mobile-hotspot data, the Hulu/Disney+/ESPN trio, Apple Arcade or Google Play Pass, and up to 50% off Verizon Fios or fixed-wireless home broadband.

• 5G Do More, from $80 base rate on a single line to $45 for each of four lines, includes 50GB of premium data, 25GB of mobile-hotspot use, one free TravelPass international-roaming day a month, 600GB of Verizon cloud storage, up to 50% off Verizon Fios or fixed-wireless home broadband, and up to 50% off many smartwatch, tablet, hotspot or other connected-device plans. 

• 5G Start, from $70 base rate on one line to $35 for each of four lines, offers no priority data and only low-band 5G, plus 5 GB of mobile-hotspot use. 

• Welcome Unlimited, added in July, is Verizon’s Basic Economy product. Rates go from $65 base rate on one line to $30 each on four, with only low-band 5G included and zero priority data or mobile-hotspot use allowed. 

Apple One service starts at $14.95 a month for a combination of Apple Music, Apple TV+, Apple Arcade and 50GB of iCloud+. A family plan for up to five people costs $19.95 and ups the iCloud storage to 200GB. 

So comparing One Unlimited to 5G Get More, the most closely priced alternative, the basic trade-off involves swapping that Hulu bundle and Verizon’s cloud storage for Apple One’s content and cloud storage—plus giving up the one free Travel Pass a month, a $10 value.

Note that unlike the other unlimited-data plans, One Unlimited isn’t eligible for Verizon’s mix-and-match option: As Verizon’s fine print notes, every device on your account must be on this but they don’t all have to be iPhones.

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Verizon did not answer a query about why One Unlimited costs the same as 5G Get More on a single line but runs $5 cheaper in multiple-line scenarios. 

Verizon’s two rivals continue to offer a simpler lineup of three postpaid options each that cover their full spectrum of 5G services. Fans of such Apple TV+ series as For All Mankind and Ted Lasso should also note that T-Mobile’s Magenta Max, $85 on a single line with taxes and fees included, also now includes Apple TV+.