Skip to main content

BLVD LLC - USC Trojans Collective

USC Trojans Avatar

USC Trojans

BLVD LLC Logo
launch date

Jun 2022

status

LLC

annual goal

$15M

confirmed raise

No Data

Founders
  • Michael Calvin Jones

    Founder & CEO Stay Doubted

FEB. 17, 2023 UPDATE: BLVD LLC has halted day-to-day operations. PREVIOUS INFORMATION: USC made its first steps to play an active role in the NIL landscape. The Trojans athletic department announced in June 2022 it signed media agency Stay Doubted as a third-party NIL option for its student-athletes. This will allow players to go in-house to support their pursuit of NIL opportunities. Stay Doubted has established a subsidiary, named BLVD LLC. This company will operate as an agency and media company exclusively serving USC athletes in their search of partnering with businesses. At least seven full-time Stay Doubted employees will be dedicated to BLVD activities. This unique move by USC and Stay Doubted will position the Trojans to assist student-athletes in NIL ventures on a day-to-day basis while not taking away time from coaching staffs. Only 3% of USC’s student-athletes engaged with professional service providers, per the school press release announcing the partnership. The company also has a major roster of partnerships. The roster includes Amazon, Microsoft, State Farm, Verizon, lululemon -- all companies that have yet to make major moves in the NIL space.

Primary Sport
Football
Also Involved In
Basketball

social connect

NIL Deal Tracker
  • Default Avatar
    RS-JR
    MF/5-3/-
    NIL Valueundisclosed
  • Default Avatar
    JR
    DL/6-3/266
    NIL Valueundisclosed
    Fletcher Jones Motorcars
    8/31/22
    Source
  • Default Avatar
    JR
    WR/5-11/173
    NIL Valueundisclosed
    Fletcher Jones Motorcars
    8/31/22
    Source
  • Default Avatar
    JR
    WR/5-11/173
    NIL Valueundisclosed
    United Airlines
    8/22/22
    Source
News