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Open enrollment for Medicare begins Sunday and ads like this billboard inside California's John Wayne Airport are popping up. Marketing of Medicare plans is subject to new, stricter federal regulations this year. Leslie Walker/Tradeoffs hide caption

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Leslie Walker/Tradeoffs
Subin Yang for NPR
Subin Yang for NPR

6 tips to help you pick the right health insurance plan

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The Biden administration has opened up enrollment on all Affordable Care Act marketplaces, including on the federal insurance exchange, Healthcare.gov, until August. Many people will qualify for better or less expensive plans — or both. Healthcare.gov/Screenshot by NPR hide caption

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Healthcare.gov/Screenshot by NPR

The federal health insurance exchange, HealthCare.gov, has reopened until May 15 for new sign-ups; you can also switch to a different health plan on the exchange. But some states that run their own health insurance marketplaces have different rules. Joe Raedle/Getty Images hide caption

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Joe Raedle/Getty Images

All health plans sold on HealthCare.Gov or one of state insurance exchanges are governed by Affordable Care Act rules. That means they have to provide comprehensive benefits to all applicants, regardless of their health or "preexisting conditions." But short-term plans and many others aren't bound by such restrictions. David McNew/Getty Images hide caption

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David McNew/Getty Images

Open enrollment is about to start for those buying private insurance off state or federal exchanges. PhotoAlto/Frederic Cirou/Getty Images hide caption

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PhotoAlto/Frederic Cirou/Getty Images

Isabel Diaz Tinoco and Jose Luis Tinoco had some questions for the Miami insurance agent who helped guide them in signing up for a HealthCare.gov policy at the Mall of the Americas in November. Joe Raedle/Getty Images hide caption

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Joe Raedle/Getty Images

HealthCare.gov Enrollment Ends Friday. Sign-Ups Likely To Trail Last Year's

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Diane Brown, executive director of the Arizona Public Interest Research Group, talks to college students about the benefits of buying health coverage on the exchanges. Will Stone/KJZZ hide caption

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Will Stone/KJZZ

With ACA Plans A Tougher Sell, Insurers Bring On The Puppies

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Lines like this one at a health insurance enrollment fair at the Ambrose Community Center in Bay Point, Calif., in 2014 may be longer this winter. Justin Sullivan/Getty Images hide caption

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Justin Sullivan/Getty Images