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Just 15% of Americans paid or gave money to a local news source in the past year, according to new research from the Pew-Knight Initiative.
“While we recognize our members need more funding, we’ve decided that’s not our role as a membership association.”
“You say you’re giving more dollars to BIPOC newsrooms? Well, you’re actually giving to intermediaries who are filtering down those dollars to BIPOC newsrooms. But they’re not filtering down enough.”
The Press Forward coalition, led by the MacArthur Foundation, has pledged to invest $500 million in revitalizing local news over the next five years while working to raise more.
About a quarter of Americans have ever paid for news directly. Those who have are more likely to make over $150,000 a year.
Lookout doesn’t want its local news sites to be a supplement or alternative to the local daily. They aim to be the news source of record in their communities, outgunning their shrunken newsprint rivals from Day 1.