“We talk to a lot of towns where there is no newspaper anymore; there’s no community center anymore; the town store shut down. And this is kind of it.”
Plus: News participation is declining, online and offline; making personal phone calls could help with digital-subscriber churn; and partly automated news videos seem to work with audiences.
The new brand campaign is aimed at younger versions of existing Journal readers. The various “It’s Your Business” ads center some of the newsroom’s edgier and more evergreen journalism.
Scire, Sarah. "Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 23 May. 2024. Web. 20 Jul. 2024.
APA
Scire, S. (2024, May. 23). Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution. Nieman Journalism Lab. Retrieved July 20, 2024, from https://www.niemanlab.org/2024/05/postcards-and-laundromat-visits-the-texas-tribune-audience-team-experiments-with-irl-distribution/
Chicago
Scire, Sarah. "Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution." Nieman Journalism Lab. Last modified May 23, 2024. Accessed July 20, 2024. https://www.niemanlab.org/2024/05/postcards-and-laundromat-visits-the-texas-tribune-audience-team-experiments-with-irl-distribution/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2024/05/postcards-and-laundromat-visits-the-texas-tribune-audience-team-experiments-with-irl-distribution/
| title = Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
| last = Scire
| first = Sarah
| work = [[Nieman Journalism Lab]]
| date = 23 May 2024
| accessdate = 20 July 2024
| ref = {{harvid|Scire|2024}}
}}
