Sarah Scire is the deputy editor of Nieman Lab. Previously, she worked at the Tow Center for Digital Journalism at Columbia University, Farrar, Straus and Giroux, and The New York Times.
Nonprofit newsrooms are competing for limited funding and attention spans, grappling with diminishing returns on social, and trying to address low trust in media. It’s forcing outlets large and small to adapt to survive.
The new brand campaign is aimed at younger versions of existing Journal readers. The various “It’s Your Business” ads center some of the newsroom’s edgier and more evergreen journalism.
“So much of the media coverage — and the trial itself — started at the point at which we’ve determined that [Lucy] Letby is an evil murderer; all her texts, notes, and movements are then viewed through that lens.”
Scire, Sarah. "Even if mistrust in news isn’t entirely reporters’ fault, it is their problem." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 2 May. 2024. Web. 1 Aug. 2024.
APA
Scire, S. (2024, May. 2). Even if mistrust in news isn’t entirely reporters’ fault, it is their problem. Nieman Journalism Lab. Retrieved August 1, 2024, from https://www.niemanlab.org/2024/05/even-if-mistrust-in-news-isnt-entirely-reporters-fault-it-is-their-problem/
Chicago
Scire, Sarah. "Even if mistrust in news isn’t entirely reporters’ fault, it is their problem." Nieman Journalism Lab. Last modified May 2, 2024. Accessed August 1, 2024. https://www.niemanlab.org/2024/05/even-if-mistrust-in-news-isnt-entirely-reporters-fault-it-is-their-problem/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2024/05/even-if-mistrust-in-news-isnt-entirely-reporters-fault-it-is-their-problem/
| title = Even if mistrust in news isn’t entirely reporters’ fault, it is their problem
| last = Scire
| first = Sarah
| work = [[Nieman Journalism Lab]]
| date = 2 May 2024
| accessdate = 1 August 2024
| ref = {{harvid|Scire|2024}}
}}