undergraduate
Marketing
Best schools with marketing
What is a marketing major?
Marketing programs generally prepare individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Course topics include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
of students said the outlet for creativity was a highlight of this major.
of students found this major to be difficult.
of students said they were motivated to select this major because it fit their passion & interest.
of students and alumni plan on being or are currently employed in an occupation related to this major.
of students said balancing many projects & deadlines was a challenging aspect of the major.
How much do marketing majors make?
median average salary
$70,000/yr
The national average salary for marketing graduates in the United States is $70,000 per year. Those in the top 10 percent make over $182,400 a year, while the bottom 10 percent make under $25,000 a year. While salary ranges can vary by role, industry, and location, marketing graduates typically make between $45,000 and $115,000 per year.
How popular is marketing as a major?
Each year, around 42,700 students obtain a bachelor’s degree and around 1,770 students obtain an associate degree in marketing. In 2021, 45,251 students received a bachelor's degree and 1,733 students received an associate degree. This is relatively the same number of marketing majors as there were in 2020. Marketing is one of the most popular majors within business and management.
Advice from marketing majors
Share your experienceTo get internships very early starting your freshman year and to get heavily involved
Be open to opportunities, and try out marketing in every industry that you can while in college.
Although it may seem hard think about those who choose engineering and medicine. We got this people.
Marketing is a dynamic field that requires students to stay updated with the latest trends and technologies. To succeed, students should attend industry conferences, subscribe to relevant publications, and engage in continuous learning. Gaining practical experience through internships or part-time jobs in marketing firms can enhance their skills and expose them to real-world challenges. Networking is crucial in the marketing industry, as it can lead to job opportunities and mentorship programs. Developing strong analytical skills is also essential.
Stick with it because the classes leading up to it are only testing your knowledge before you get to the fun classes
