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undergraduate

Industrial and product design


What is an industrial and product design major?

Industrial and product design is a concentration in the applied visual arts that prepares individuals to use artistic techniques to effectively communicate ideas and information to business and consumer audiences via the creation of effective forms, shapes, and packaging for manufactured products. Course topics include designing in a wide variety of plastic and digital media, prototype construction, design development and refinement, principles of cost saving, and product structure and performance criteria relevant to aesthetic design parameters.

17%

of students said hands-on experience was a highlight of this major.

55%

of students found this major to be difficult.

40%

of students said they were motivated to select this major because it fit their passion & interest.

91%

of students and alumni plan on being or are currently employed in an occupation related to this major.

18%

of students said balancing many projects & deadlines was a challenging aspect of the major.

How much do industrial and product design majors make?

This data isn't currently reported, but we're working on it!

How popular is industrial and product design as a major?

Each year, around 1,640 students obtain a bachelor’s degree and around 35 students obtain an associate degree in industrial and product design. In 2021, 1,574 students received a bachelor's degree and 30 students received an associate degree. This is 2% fewer industrial and product design majors than there were in 2020. Industrial and product design is a relatively uncommon major within design.

Advice from industrial and product design majors

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Stanford University
10 months ago
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