undergraduate
Fashion and apparel merchandising
Best schools with fashion and apparel merchandising
What is a fashion and apparel merchandising major?
Fashion and apparel merchandising programs teach individuals to promote product lines/brands and organize promotional campaigns at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts. Subtopics include fashion modeling and apparel and accessories marketing operations. Course topics may involve wholesaling, wholesale advertising, selling, and customer relations.
of students said the outlet for creativity was a highlight of this major.
of students found this major to be difficult.
of students said they were motivated to select this major because it fit their passion & interest.
of students and alumni plan on being or are currently employed in an occupation related to this major.
of students said balancing many projects & deadlines was a challenging aspect of the major.
How much do fashion and apparel merchandising majors make?
This data isn't currently reported, but we're working on it!
How popular is fashion and apparel merchandising as a major?
Each year, around 2,750 students obtain a bachelor’s degree and around 1,700 students obtain an associate degree in fashion and apparel merchandising. In 2021, 2,223 students received a bachelor's degree and 1,393 students received an associate degree. This is 7% fewer fashion and apparel merchandising majors than there were in 2020. Fashion and apparel merchandising is a relatively popular major compared to other business and management majors.
Advice from fashion and apparel merchandising majors
Share your experienceBe aware of the fields in which you want to work as a fashion merchandiser. The possibilities are more than just retail.
nothing is off limits, let your creativity flow because it’s the best thing that will happen to you.
If you have a creative heart with a love for fashion and want something with plentiful career options this is the major for you! I take apparel merchandising at Baylor University, and along your academic career you take courses for apparel design as well, so if you’re unsure what direction to go in this is a great way to do so! A lot of the classes are project based which is perfect if you succeed more in hands on classes. There are some business courses you will have to take so if you struggle with math I would recommend getting extra help but for the most part it’s fairly reasonable and the classes are designed for non majors to make it a bit easier! Be prepared to use your creative mind and get ready to dive in to the most exciting major of your life!!
My advice to fashion majors like me is to work hard, study, don't stress yourself out so much, network & connect with other & finally try to have fun with the material you're studying.
