Skip to Main Content
undergraduate

Digital marketing


What is a digital marketing major?

Digital marketing programs prepare individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. This includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.

22%

of students said the outlet for creativity was a highlight of this major.

56%

of students found this major to be difficult.

38%

of students said they were motivated to select this major because it fit their passion & interest.

78%

of students and alumni plan on being or are currently employed in an occupation related to this major.

27%

of students said balancing many projects & deadlines was a challenging aspect of the major.

How much do digital marketing majors make?

This data isn't currently reported, but we're working on it!

How popular is digital marketing as a major?

Each year, around 85 students obtain a bachelor’s degree and around 45 students obtain an associate degree in digital marketing. In 2021, 126 students received a bachelor's degree and 61 students received an associate degree. This is 175% more digital marketing majors than there were in 2020. Digital marketing is a relatively uncommon major within business and management.

Advice from digital marketing majors

Share your experience
Current student
Current student
Current student
Current student
Current student