Newsweek.com Reimagined: Why… and Why Now?
The launch of a redesigned website isn't often newsworthy. However, for Newsweek, this is a product reimagining—and one of many iterative updates that we will be making throughout this year: Newsweek's 90th anniversary.
To build a product reimagining, we began with an incredibly broad cross-functional team of subject matter experts throughout Newsweek. A guiding principle for the team—laser-focused on creating a new product beginning for Newsweek—was to champion, what we feel to be, Newsweek's differentiating mission of purpose in helping find common ground.
The team created and re-created uncounted sketches and models—the new homepage that has debuted today is just one first step of many. With its sleek, intuitive design and user-friendly interface, our new homepage reinforces our position as a go-to destination for our readers and partners.
From the color scheme to the layout, every aspect of the new Newsweek homepage has been carefully considered to ensure that it accurately reflects the company's values and messaging. By bringing Common Ground to our conversations in a moment of such incredible tension and polarization in our society—is a mission that inspires and motives all Newsweek staff.
In addition, this reimagined homepage provides an opportunity to optimize the user experience—making it easier for our readers to find the information they're looking for and navigate the site. By streamlining the user experience and making it more intuitive and efficient, Newsweek will be able to deliver a more satisfying and rewarding experience to readers, leading to increased engagement and better advertisement experiences for our partners. That's the intersection where high impact journalism meets high impact advertising.
Beyond the technical and design aspects, a reimagined website is a symbol of growth and evolution. It represents a company that's willing to invest in its online presence and adapt to changing trends and technologies. It shows that the company is committed to staying relevant in an increasingly competitive digital world and is willing to do what it takes to succeed. During the next few quarters, Newsweek will be releasing a series of additional improvements and new products, reflecting a new content engagement strategy with a focus on fairness and finding common ground.
This redesign is a testament to the hard work and dedication of the people involved in this project, and is a symbol of the Newsweek's commitment to staying relevant and competitive in an ever-changing digital landscape.
Join us to celebrate the launch of this reimagined version of the website—and all the possibilities it represents for the future success of Newsweek.
Luciano Costa
SVP, Product
