Best Wealth Management Firms: 6 Online Wealth Advisors
Wealth advisors offer full-service financial advice and management, covering everything from estate planning to tax minimization.
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Wealth advisors are a type of financial advisor who work with high-net-worth clients and offer holistic financial planning. This often includes services such as estate planning, tax minimization and legal guidance, in addition to investment management.
Because of the comprehensive guidance they provide, wealth advisors often require a minimum investment of several hundred thousand dollars or more. However, unlike in previous generations, many of the advisors below operate primarily online — in most cases, you'll meet with the advisor virtually, though some connect you to local options — and offer lower minimums.
And just a note: the title “wealth advisor,” like many other types of financial advisors, is just a label; an advisor who calls themself a wealth advisor requires no education or certification, so be sure to verify a financial advisor's credentials before signing on to work with them.
Wealth advisors are a type of financial advisor who work with high-net-worth clients and offer holistic financial planning. This often includes services such as estate planning, tax minimization and legal guidance, in addition to investment management.
Because of the comprehensive guidance they provide, wealth advisors often require a minimum investment of several hundred thousand dollars or more. However, unlike in previous generations, many of the advisors below operate primarily online — in most cases, you'll meet with the advisor virtually, though some connect you to local options — and offer lower minimums.
And just a note: the title “wealth advisor,” like many other types of financial advisors, is just a label; an advisor who calls themself a wealth advisor requires no education or certification, so be sure to verify a financial advisor's credentials before signing on to work with them.
Best Wealth Management Firms: 6 Online Wealth Advisors
| Broker | NerdWallet rating | Fees | Account minimum | Promotion | Learn more |
|---|---|---|---|---|---|
 Zoe Financial Learn more on Zoe Financial's website AD Paid non-client promotion | Reviewed in: Oct. 2023 Period considered: Aug. - Oct. 2023 | Varies by Advisor (free initial consultation) | $150,000 | 3- | Learn more on Zoe Financial's website AD Paid non-client promotion |
 Vanguard Personal Advisor Learn more on Vanguard's website AD Paid non-client promotion | Reviewed in: Oct. 2023 Period considered: Aug. - Oct. 2023 | 0.35% management fee | $50,000 | None no promotion available at this time | Learn more on Vanguard's website AD Paid non-client promotion |
 Facet Learn more on Facet's website AD Paid non-client promotion | Reviewed in: Oct. 2023 Period considered: Aug. - Oct. 2023 | $2,000 and up per year (free initial consultation) | $0 | Get $200 reward into Facet brokerage account for new members who transfer at least $5,000 within the first 90 days of their Facet membership. *Limited time offer available July 1, 2024 - September 30, 2024. | Learn more on Facet's website AD Paid non-client promotion |
 Harness Wealth Learn more on Harness Wealth's website AD Paid non-client promotion | Reviewed in: Oct. 2023 Period considered: Aug. - Oct. 2023 | Up to 1% per year | $250,000 | $250 off one year of financial or tax planning | Learn more on Harness Wealth's website AD Paid non-client promotion |
 Betterment Premium Learn more on Betterment's website AD Paid non-client promotion | Reviewed in: Oct. 2023 Period considered: Aug. - Oct. 2023 | 0.40% management fee | $100,000 | None no promotion available at this time | Learn more on Betterment's website AD Paid non-client promotion |
 Schwab Intelligent Portfolios Premium™ Read review Unpaid non-client promotion | Reviewed in: Oct. 2023 Period considered: Aug. - Oct. 2023 | $30 monthly | $25,000 | None no promotion available at this time | Read review Unpaid non-client promotion |
5.0
/5Reviewed in: Oct. 2023
Period considered: Aug. - Oct. 2023
on Zoe Financial's website
AD
Paid non-client promotion
Varies by Advisor (free initial consultation)
$150,000
3-Month Satisfaction Guarantee
Pros
Advisors offer free initial consultations.
Access to a range of services, including investment management and financial, tax and estate planning.
No fee for using Zoe Financial to find an advisor.
Cons
Difficult to know financial advisor fees upfront.
$150,000 investment minimum.
Why We Like It
Zoe Financial isn't actually a financial advisory firm — the company connects clients to financial advisors. Zoe's account minimum is fairly high at $150,000, but the advisor access is excellent, and advisors hold at least a CFP, CFA or CPA designation. The typical fee ranges from 0.5% - 1.5%, but because each advisor has their own fee, you may not know exactly what you’ll pay until you contact the advisors.
4.3
/5Reviewed in: Oct. 2023
Period considered: Aug. - Oct. 2023
on Vanguard's website
AD
Paid non-client promotion
0.35%
management fee
$50,000
None
no promotion available at this time
Pros
Low portfolio management fee.
Comprehensive advice with goals-based financial planning tools.
Unlimited access to financial advisors.
Solid investment selection with Vanguard’s suite of funds.
Cons
$50,000 investment minimum.
Portfolios use only Vanguard funds.
Why We Like It
Vanguard Personal Advisor offers unlimited access to financial advisors for a fee not much higher than a simple robo-advisor. The $50,000 account minimum is high, but the low-cost tax strategy and financial planning may make it worthwhile if you're planning on investing that much anyway.
5.0
/5Reviewed in: Oct. 2023
Period considered: Aug. - Oct. 2023
on Facet's website
AD
Paid non-client promotion
$2,000 and up
per year (free initial consultation)
$0
Get $200 reward
into Facet brokerage account for new members who transfer at least $5,000 within the first 90 days of their Facet membership. *Limited time offer available July 1, 2024 - September 30, 2024.
Pros
Comprehensive, full-service financial planning.
Meetings are held virtually, via phone or video call.
Access to a dedicated certified financial planner.
Flat fee means you pay only for what you need.
Cons
Wide fee range makes it difficult for potential customers to estimate costs.
Why We Like It
Facet's financial planning services start at $2,000 per year and include customized financial guidance and investment management from a dedicated CFP. Facet advisors can work with you on the majority of situations covered by full-service financial planning firms.
5.0
/5Reviewed in: Oct. 2023
Period considered: Aug. - Oct. 2023
on Harness Wealth's website
AD
Paid non-client promotion
Up to 1%
per year
$250,000
$250 off
one year of financial or tax planning
Pros
Advisors offer free initial consultations.
Access to a range of services, including investment management and financial, tax and estate planning.
No fee for using Harness Wealth to find an advisor.
Cons
Difficult to know financial advisor fees upfront.
Firms require a $250,000 investment minimum for investment management. (No minimum for a one-time financial plan.)
Why We Like It
Harness Wealth isn't itself a financial advisory firm — the company serves to connect clients to carefully vetted firms. Advisors on the platform typically charge a 1% management fee, but flat-fee financial planning services and tax help are also available.
4.1
/5Reviewed in: Oct. 2023
Period considered: Aug. - Oct. 2023
on Betterment's website
AD
Paid non-client promotion
0.40%
management fee
$100,000
None
no promotion available at this time
Pros
Unlimited access to certified financial planners.
Low management fee.
Innovative savings and retirement planning tools.
Cons
Clients don't receive a dedicated advisor.
Advisors available by phone and email only.
$100,000 investment minimum.
Why We Like It
Betterment Premium offers a powerful combination of goal-based tools, affordable management fees and no account minimum. Betterment Premium has a required minimum balance of $100,000 and charges a 0.65% annual fee for unlimited phone access to a team of certified financial planners. Premium's CFPs can help you with basic financial planning but not more complex situations, such as business planning.
Want to compare more options? Here are our other top picks:
Last updated on July 1, 2024
Methodology
NerdWallet’s comprehensive review process evaluates and ranks companies that provide financial planning services online or connect users to a financial advisor. Our aim is to provide an independent assessment of providers to help arm you with information to make sound, informed judgements on which ones will best meet your needs. We adhere to strict guidelines for editorial integrity.
We collect data directly from providers through detailed questionnaires, and conduct first-hand testing and observation through provider demonstrations. The questionnaire answers, combined with demonstrations, interviews of personnel at the providers and our specialists’ hands-on research, fuel our proprietary assessment process that scores each provider’s performance across more than 20 factors. The final output produces star ratings from poor (one star) to excellent (five stars).
For more details about the categories considered when rating financial advisors and our process, read our full methodology.
To recap our selections...