Use of the think-aloud method to identify factors influencing purchase of bread and cereals by low-income African American women and implications for whole-grain education
- PMID: 12669015
- DOI: 10.1053/jada.2003.50063
Use of the think-aloud method to identify factors influencing purchase of bread and cereals by low-income African American women and implications for whole-grain education
Abstract
The think-aloud method was used to determine factors influencing bread and cereal purchase by low-income African American women that have implications for whole-grain education. Women (N=70) were audiotaped as they thought aloud while purchasing groceries. Because bread and cereal account for the majority of whole-grain products consumed, transcribed verbalizations regarding purchase of bread and cereals were analyzed using content analysis procedures. Cost, preferences, eating and buying habits, and nutrition were the most important factors that influenced purchase. Nutrition issues included a general desire to eat healthy foods and specific concerns about fat, calcium, and calories, but no mention of wanting to purchase whole-grain products. Whole-grain education should focus on identification of whole-grain products, health benefits, and low-cost and tasty whole-grain options for mothers and children.
Similar articles
-
Use of the think aloud method to examine fruit and vegetable purchasing behaviors among low-income African American women.J Nutr Educ Behav. 2003 May-Jun;35(3):154-60. doi: 10.1016/s1499-4046(06)60200-5. J Nutr Educ Behav. 2003. PMID: 12773287
-
Identification of factors affecting purchasing and preparation of fruit and vegetables by stage of change for low-income African American mothers using the think-aloud method.J Am Diet Assoc. 2003 Dec;103(12):1643-6. doi: 10.1016/j.jada.2003.09.039. J Am Diet Assoc. 2003. PMID: 14647093
-
Perceptions of children, parents, and teachers regarding whole-grain foods, and implications for a school-based intervention.J Nutr Educ Behav. 2006 Jul-Aug;38(4):230-7. doi: 10.1016/j.jneb.2006.04.147. J Nutr Educ Behav. 2006. PMID: 16785092
-
Helping consumers achieve recommended intakes of whole grain foods.J Am Coll Nutr. 2000 Jun;19(3 Suppl):339S-344S. doi: 10.1080/07315724.2000.10718970. J Am Coll Nutr. 2000. PMID: 10875607 Review.
-
[Simple obesity in children. A study on the role of nutritional factors].Med Wieku Rozwoj. 2006 Jan-Mar;10(1):3-191. Med Wieku Rozwoj. 2006. PMID: 16733288 Review. Polish.
Cited by
-
Exploring External Factors Affecting the Intention-Behavior Gap When Trying to Adopt a Sustainable Diet: A Think Aloud Study.Front Nutr. 2021 Feb 19;8:511412. doi: 10.3389/fnut.2021.511412. eCollection 2021. Front Nutr. 2021. PMID: 33681270 Free PMC article.
-
Establishing survey validity and reliability for American Indians through "think aloud" and test-retest methods.Qual Health Res. 2015 Jun;25(6):820-30. doi: 10.1177/1049732315582010. Epub 2015 Apr 17. Qual Health Res. 2015. PMID: 25888693 Free PMC article. Clinical Trial.
-
Identifying whole grain foods: a comparison of different approaches for selecting more healthful whole grain products.Public Health Nutr. 2013 Dec;16(12):2255-64. doi: 10.1017/S1368980012005447. Epub 2013 Jan 4. Public Health Nutr. 2013. PMID: 23286205 Free PMC article.
-
Whole grains and health: attitudes to whole grains against a prevailing background of increased marketing and promotion.Public Health Nutr. 2013 Apr;16(4):743-51. doi: 10.1017/S1368980012003205. Epub 2012 Jul 4. Public Health Nutr. 2013. PMID: 23102407 Free PMC article.
Publication types
MeSH terms
LinkOut - more resources
Full Text Sources
Medical
