Vitamin C is considered to be one of the best ingredients when it comes to pro-ageing support - and the key to maintaining a smooth, even and glowy complexion. Although you probably consume vitamin C in your diet, there's no way of guaranteeing that it goes directly into your skin.

Using serums and other topical products is the most direct way to get these benefits. The La Roche-Posay Pure Vitamin C 10 Serum is one of the best on the market, and it has just been reduced from £45 to £36 at Boots - this is cheaper than getting it from LookFantastic (£45).

Formulated with pure vitamin C, it works to smooth the appearance of fine lines and wrinkles, while hyaluronic acid help to plump the skin with moisture. It also contains salicylic acid to gently exfoliate away dead skin for a brighter, more uniform tone and texture.

READ MORE: Shoppers snap up viral 'magic drops' that give them 'glass skin' and keep oil 'under control'

la roche posay vitamin c serum boots sale
"My pores look reduced and my skin just looks brighter and smoother than it has been for a long time!"

To prep your skin beforehand, you can use it alongside the La Roche-Posay Soothing Toning Lotion, currently on offer at £12 at Boots. The serum has a 4.2 rating out of 388 reviews.

A very satisfied shopper wrote: "On first use my skin appeared more even and soft, I can really feel the exfoliation and turn over of cells and this is most prominent in the clarity of my pores. I have noticed visible benefits to my fine lines, including my neck and eyes, and my partner of 14 years has complemented my skin by saying it is the best it has ever looked."

To see all the best Deals, Sales and Bargains in London, check out our Facebook group.

"Works well on my acne prone skin, it reduces fine lines and wrinkles and I have also seen a reduction in the amount of acne that I usually have," another added, while a third penned: " It has done wonders for my skin, the fine lines around my skin eyes look reduced and my skin feels hydrated. Also a great base for makeup, it's non greasy and easily absorbs."

Although a great product overall according to the reviews, some customers weren't as impressed with the results: "I've been using this and the niacinamide twice everyday for three months and they haven’t made a single difference to reduce the hyperpigmentation from my face. I will use for another month as I have another bottle but I haven’t seen a difference."

Get the best deals, sales and bargains sent straight to your phone

You can now join MyLondon's new WhatsApp Community to get the best deals, sales, bargains and much more.

Through WhatsApp, we'll send the latest exciting new products and bargains straight to your phone, both across London and online.

To join our community, you need to already have WhatsApp. All you need to do is click this link and select 'join community'.

No one will be able to see who is signed up and no one can send messages except the MyLondon team.

We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don’t like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you’re curious, you can read our privacy notice.

Click here to join our WhatsApp community.

Alternatively, there's the £39 C-Tetra Serum from Medik8. Formulated with a stabilised form of vitamin C, it aims to brighten uneven skin tone and reduce the look of fine lines and wrinkles, while remaining gentle on sensitive skin.

It has a 4.8 rating based off 823 reviews. "Immediate reduction in wrinkles on my forehead and around the mouth, dark under eye circles are fading too - I'm very pleased," said a buyer.

You can get the La Roche-Posay Pure Vitamin C 10 Serum at £36 from Boots or at £45 from LookFantastic. Shop the £12 La Roche-Posay Soothing Toning Lotion here. You can buy the £39 C-Tetra Serum from Medik8.

Amazon Prime Sign Up
Free Amazon Prime membership

Fancy free takeaway delivery? Access to Deliveroo Plus is one of a host of advantages of Amazon Prime membership, including exclusive Prime Day discounts and perks on Hello Fresh, music, books and Prime Video. Usually £8.99 a month, you can now get a 30-day free trial to get access to the latest deals.

Free

Amazon