A patrol boat speeds past Miners Castle at Pictured Rocks National Lakeshore on Lake Superior near Munising, Mich., May 18, 2022. (Garret Ellison | MLive)
When we launched MLive Media Group in 2012, our unofficial motto was “Follow the audience.” We meant we would cover topics in which our readers showed interest. What we didn’t expect is that we would be literally following our audience.
We quickly found that we followed our audience kayaking at Pictured Rocks or wine tasting in Traverse City or walking under the canopy of trees in the Irish Hills. Our readers led us to understand this is the best place to be for travel.
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