Stacey Solomon was overcome with emotion when she saw her sister, Jemma, pop up on This Morning today.
The Sort Your Life Out star, 34, was at home in Pickle Cottage with her daughters Rose and Belle when her sibling appeared on the ITV show, alongside hosts Cat Deeley and Ben Shephard. As Jemma, 35, gave her tips on Easter crafting, including how to lay the "perfect table", Stacey exclaimed: "I'm so proud of my sister! Look Rose, it's Auntie Jemma!"
Captioning the video in which the star's huge TV screen could be seen in front of her children, who were playing with their toys, Stacey wrote: "OMG. So proud of my sister doing Easter crafts on This Morning. Oh Jem, well done. You were amazing!" followed by a teary-eyed emoji.
While Stacey has become a household name with her impressive TV career, Jemma is also carving out a nice niche for herself on social media. With hundreds of thousands of followers on Instagram, the 35-year-old from Essex is not only a huge hit online, but a self-taught success in the business world, known for her bespoke label company, The Label Lady.
After months of printing labels for everything in her home from spice jars to soap bottles, Jemma’s family and friends encouraged her to go further. By 2020 she’d established The Label Lady and created an Instagram account to sell her nifty creations and the business grew from there.
Ahead of the publication of her book - Love, Lists And Labels - last year, the mum-of-three opened up about her life/work balance, revealing Stacey had been a big help. She said: “People always ask me how I do it. But, honestly, there’s no right or wrong way. Two of my kids are at Stacey’s, in the pool, and another is at a dress fitting for a skating competition. I’ll go home, round them all up, make dinner and then head to The Label Lady HQ to work on some orders. You just do what you have to do.”
However, while she made things sound easy, Jemma admitted to facing several challenges along the way, including having issues with mum guilt, which remains a daily battle.
The businesswoman was a paediatric nurse until 2019 when she stepped down from her full-time role to take part-time shifts so she and husband Lee could save on rising childcare costs. Speaking about starting up her business, she said: “Lee would work in the day and I took on night shifts. But I’m really bad at doing nothing, so when I wasn’t working, I spent all my time at home playing with a label-making machine that I’d bought for an events business, which I’d been running as a sideline to nursing.”
The Label Lady now has 675,000 followers on Instagram and a website where customers can buy from a selection of labels or design their own. Stacey is a huge supporter of the brand and Lord Alan Sugar has invested in the company. Meanwhile, Lee is now a full-time employee.
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