Wearing the sash? Then stump up the cash...

Contestants in a beauty pageant say the cost of winning is £10,000.

Two hopefuls have quit Mrs India UK before today’s final. One said: “I didn’t want to be lumbered with a whopping bill if I win.”

Most beauty pageants incur costs to enter, but Mrs India UK hopefuls say they sign a contract ­committing the winner to paying almost £4,000 to join an overseas contest.

The fee does not include compulsory flights to the US final, photographers, videographers and hair and make-up stylists.

Contestants said they paid £85 to enter the contest, with successful applicants signing a contract agreeing to compete internationally if they won, or cover costs for a replacement if they pulled out.

Dreams of beauty - at what cost? Mohini Srinivasan, 42, crowned Mrs India UK Plus Size last year, said she spent £10,000 in total on her title (
Image:
Mohini Srinivasan)

They were then billed £1,700 for training. But they said it was only five weeks ago that they were told winning would cost a minimum of £3,750.

Mrs India UK was launched in 2017 by Aditi Patankar, whose events firm BrandWok hosts a number of pageants.

Mohini Srinvasan, 42, crowned Mrs India UK Plus Size last year, said she spent £10,000 in total.

It included £5,250 ­pageant costs plus thousands for add-ons including stylists and flights.

The mum, from Sevenoaks, Kent, said she was stripped of her title after challenging Mrs Patankar. She said: “I put everything into global success, until I almost got into debt.”

The 28 finalists ­compete in central London today.

Mrs Patankar said: “All are aware of the international costs – everything. Ours are normal rates.”

On claims of short ­notice on the £3,750 winner’s fee, she said: “They can always ask and we will tell them the price.”