A teeth whitening brand loved by dentists and shoppers around the world has launched a new product that claims to prevent gum disease. MySweetSmile, known for helping shoppers achieve gorgeous pearly whites with its teeth whitening powder , released the HA+ Hyaluronic Gum Serum on Monday (July 8), which promises to "a nourished, radiant smile".

Costing £24.99, the new serum is perfect for people who suffer with receding or sensitive gums, persistent inflammation or bleeding from swollen gums, as well as those who have a 'chronic dry mouth and bad breath'. Dry gums, as the brand states, can become prone to infection, so it's important to keep them well hydrated before it's too late.

You can determine whether your gums are in need of some TLC if you experience redness, swelling or bleeding when you brush or floss your teeth. With ingredients that work to fight bacteria that causes cavities and gum disease - xylitol - as well as hydrating sodium hyaluronate and panthenol (otherwise known as pro-vitamin B5) to soothe and strengthen, the serum is an ideal and simple way to keep your mouth healthy.

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The brand recommends using the serum once daily after your regular evening brushing routine to allow the formula to work its magic when you're not rushing out the door. By using the product regularly, you can expect gums that have a firmer, pinker appearance for a brighter smile. All you need to do is add two pumps of the serum onto your tongue directly. Use your tongue to spread the serum across your gums. Let it sit for two minutes before rinsing off.

As the product is extremely new, there have not been any reviews of it yet however, the only downside we can possibly see is that the serum may feel slightly slimy when applied, being a gel-like substance. But if you can see past that for the sake of your gums, your smile - and gums - will be dazzling in no time.

Even if you don't yet have gum issues, the serum is a great way to prevent the risk of future gum problems. You don't need to worry about the product having a chemical taste either as the serum boasts a refreshing mint flavour, which makes the process that little bit more enjoyable.

The HA+ Hyaluronic Gum Serum can be used in conjunction with some of MySweetSmile's other products, too, for example the teeth whitening powder, whitening strips and precision whitening pen - all of which can be bought on the brand's current 'three for the price of two' offer.

Treat yourself to better gums by snapping up the serum for £24.99 here. Elsewhere, SmileTherapy's HA5 Hyaluronic Serum for Healthier Gums has had it's price reduced from £29.99 to £14.99, if you'd rather save your pennies.