A £7 concealer you can buy on Amazon and get delivered straight to your front door has received more than 45,000 five star reviews. Thousands of shoppers have been impressed by the product's ability to cover up dark circles and blemishes.
The beauty item getting rave reviews and recommendations is Maybelline's Instant Anti Age Eraser Concealer. It is currently on sale, with various shades available from as little as £6.
There are more than 18 shades to choose from, making it easy to find the right one for your skin tone. The concealer promises to give 12 hours worth of coverage. It has also been designed to 'moisturise the skin without highlighting creases and fine lines'.
Maybelline's Instant Anti Age Eraser Concealer provides medium coverage and gives a 'natural finish'. Its applicator is made out of sponge, and its formula 'help keep skin hydrated for up to 12 hours'.
The Instant Anti Age Eraser Concealer has received so many positive reviews that it is currently number eight in Amazon's top ten list of best selling beauty products.
Out of all of its 68,895 reviews, 70% are five star - which equals around 47,000. So far, it has been given an impressive customer score of 4.4 stars out of five.
In the majority of reviews, shoppers were impressed the most by Maybelline's Instant Anti Age Eraser Concealer ability to hide dark circles and blemishes. Many have been delighted by how it 'stays on all day without needing touch-ups'.
Other customers find it easy to apply with the 'convenient' applicator. They also appreciate its good coverage and value for money. One person said: "Great coverage, was surprised at how good this product is, this is the best concealer I have ever purchased. Would highly recommend."
A shopper called Kim added: "To my surprise this is probably the best concealer I've ever used. Normally use more expensive ones, but this gives amazing coverage. Definitely my new go to concealer." Phillipa said: "It blends really well on the skin and looks really natural. One of the best concealer I’ve used with such low price."
Betty admitted: "Seriously. It’s fantastic if you want light and airy coverage, just enough to erase the tiredness from your under eyes. I’m a makeup junky minus coverage. I don’t use foundation so don’t want heavy coverage for my eyes either. This is just perfect and it lasts me a year if not more."
However, some customers have mixed opinions about the Instant Anti Age Eraser Concealer's functionality and colour match. Malene said: "It's very yellow in it's undertone so if you have pink or natural I would probably find something else."
Pragya added: "This product is way to light for me and I'm not even that dark." Maureen claimed: "Nothing came out of the bottle. Couldn’t use it and can’t return it."
If you are after a new concealer, there are plenty of others on the market to try that also have glowing reviews. Boots is selling NARS Radiant Creamy Concealer for £27, which has a customer score of 4.7 stars out of five.
On Sephora's website, you can buy TARTE's Shape Tape Contour Concealer for £27 - which is available in 30 different shades and has a score of 4.7 out of five. There's also Bobbi Brown's Creamy Corrector for £29 on Look Fantastic, which has 4.6 stars out of five.