Commentary
The Lap Of Luxury: Gen Z Is A Whole New Market, Dotdash Meredith Study Finds
- by Ray Schultz , Columnist, June 20, 2024
Publishers who cater to the luxury market may soon have access to a larger group of high-spending consumers – those in Gen Z, judging by a study presented by Dotdash Meredith at the Cannes Lion Festival.
The new era in luxury will be defined by authenticity and self-expression, with “expensiveness,” or …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
