Optimal attention level for engagement and conversion differs for each brand, according to data from attention measurement and optimisation platform Playground xyz.
A day at the museum: Royal Armouries and Young V&A go big this summer
The Royal Armouries and the Young Victoria & Albert Museum are looking to capitalise on the summer rush with two large-scale campaigns.
Yahoo and Ozone form new agreement to give advertisers access to premium publishers
Premium digital advertising platform Ozone has formed a new agreement with Yahoo which will see it offer self-serve access to Ozone’s premium publishers.
‘You and AI’: Samsung pushes AI in aspirational lifestyle spot
Samsung AI positions itself as an aspirational lifestyle item and an artificial intelligence pioneer in its latest family life orientated spot.
Channel 4 takes ‘low effort’ approach with lazy election rebrand
Channel 4 has rebranded as Channel 4th ahead of this week’s general election, urging the public to ‘be lazy, just vote’ on 4 July.
Absolut x Warhol: luxury nod to 20th century pop art genius
Absolut is giving a nod to the iconic status of Andy Warhol by launching a new limited edition bottle, in collaboration with the Andy Warhol Foundation.
Trainline OOH campaign celebrates Glasto’s ‘Climate Heroes’
Trainline is celebrating the ‘climate heroes’ who have elected to make the journey to Glastonbury by train this year instead of by car.
Nespresso takes over Outernet to launch new social enterprise collaboration
Nespresso will take over the Outernet for the next week to mark the launch of a new collaboration with UK social enterprise Change Please, which focuses on tackling homelessness.
Channel 4 to scrap all ad breaks during live election coverage
Channel 4 has said that it will not be running ad breaks during its coverage of the 2024 in a bid to remain competitive as the results come in.
Unison spotlights Tory failures in provocative OOH campaign
Unison is aiming to mobilise its members and calling on the public to vote Labour in the upcoming general election via an out-of-home campaign.
Wonderhood sets up new customer experience team
Wonderhood is setting up a new team centred on customer experience and relationship management, under the leadership of Caroline Parkes.
Mother poaches new ECD from Wieden + Kennedy
Mother has poached its new award-winning executive creative director from Wieden + Kennedy. Officially set to start on 16 July, Hollie Walker will join the creative leadership team at the agency, consisting of Felix Richter, Kirst Minns, Martin Rose, Tom Bender and Nick Hallberry.
They shoot, they score: Why brands are tapping Euro 2024 for purpose
The Euros are a vital opportunity for brands and charities to make their voices heard – MB explores why events like these are vital for marketing.
Revolut personifies ‘the salary’ as it asks customers to throw off the banking shackles
Revolut is encouraging customers to switch accounts from old banking systems by personifying the ‘salary’ and asking people to look after it.
Data: All attention is equal, but some is more equal than others
Optimal attention level for engagement and conversion differs for each brand, according to data from attention measurement and optimisation platform Playground xyz.
A day at the museum: Royal Armouries and Young V&A go big this summer
The Royal Armouries and the Young Victoria & Albert Museum are looking to capitalise on the summer rush with two large-scale campaigns.
Yahoo and Ozone form new agreement to give advertisers access to premium publishers
Premium digital advertising platform Ozone has formed a new agreement with Yahoo which will see it offer self-serve access to Ozone’s premium publishers.
‘You and AI’: Samsung pushes AI in aspirational lifestyle spot
Samsung AI positions itself as an aspirational lifestyle item and an artificial intelligence pioneer in its latest family life orientated spot.
Channel 4 takes ‘low effort’ approach with lazy election rebrand
Channel 4 has rebranded as Channel 4th ahead of this week’s general election, urging the public to ‘be lazy, just vote’ on 4 July.
Absolut x Warhol: luxury nod to 20th century pop art genius
Absolut is giving a nod to the iconic status of Andy Warhol by launching a new limited edition bottle, in collaboration with the Andy Warhol Foundation.
Social
SUBSCRIBE TO OUR NEWSLETTER
Sign up for our daily update to get all the latest marketing news, trends, analysis and opinion direct to your inbox.