Co-op data shows in-store retail media also boosts sales in local grocery stores, with an increase of as much as four times the original conversion.
Yahoo and Ozone form new agreement to give advertisers access to premium publishers
Premium digital advertising platform Ozone has formed a new agreement with Yahoo which will see it offer self-serve access to Ozone’s premium publishers.
Tesco and GroupM form ‘landmark’ retail media partnership
Tesco Media and Insight Platform will supercharge data-led solutions in a new first-of-its-kind retail media partnership with Group M.
Yahoo Creative launches to help brands supercharge programmatic ads
Yahoo has launched a data-powered ad creative solution as it looks to help brands maximise the creative potential of campaigns with AI and data.
Havas commits to £340m investment in new strategic plan
Havas has launched a new strategic plan with a £340 million investment as it looks to build with the potential of being publicly traded in mind.
WPP launches AI-powered content studio for advertisers
WPP has launched an AI-powered production studio in a bid to help advertisers unlock faster and more efficient opportunities for content creation.
Nectar360 named exclusive retail media partner for indie agency alliance
Nectar360 has announced the launch of a new partnership with the Alliance of Independent Agencies, which represents the interests of over 100 independent UK agencies.
Google to face £14bn class action over ‘vice-like grip’ on UK advertising
Google will be facing a £13.6 billion ($17.4 billion) class action lawsuit following its “vice-like grip” on online UK advertising, Britain’s antitrust tribunal has ruled today.
Creator or destroyer? How can creatives capitalise on the impending AI tsunami?
The advent of AI is set to become one of the defining threads of the 21st century, but for many the question remains, should it be exalted, or feared?
PayPal Ads poaches Uber advertising lead
PayPal has appointed Uber Advertising’s vice-president and general manager Mark Grether to oversee its fledgling advertising proposition.