System1’s chief customer officer Jon Evans argues that brands may be short-changing themselves by over-relying on star power.
Fan focus: why sporting authenticity is key for scoring big
Zut’s Mark Hancock shares his thoughts on why sporting authenticity will be key to standing out and scoring big over the coming months.
‘England Til I Died: Why the BHF’s new football murals will save lives
Twelve people under 35 die of a heart condition in the UK each week. There’s a reason football is the perfect vehicle for the BHF to tell the story.
Opinion: Why sport takes top spot on the collab podium
Brand Licensing Europe’s EMEA account director Matthieu Battini highlights sports brand collabs that deserve a spot on the podium.
Creator or destroyer? How can creatives capitalise on the impending AI tsunami?
The advent of AI is set to become one of the defining threads of the 21st century, but for many the question remains, should it be exalted, or feared?
Opinion: Can Sunak’s Conservatives find a comms miracle to win on 4 July?
Isobel managing partner Jamie Williams considers what Sunak and Starmer need to do from a comms perspective to win the election on 4 July.
Marketers react to the general election: ‘Traditional campaigning will not deliver results’
We’re in for an interesting ride over the next six weeks, thanks to Sunak’s snap election. What do marketers expect to see on the campaign trails?
How the 2024 Paris Olympics can help brands take home advertising gold
System1’s Jon Evans breaks down five winning strategies for brands to take home advertising gold on the global stage of the Olympics.
Even Labour’s on it – how having an influencer strategy became a brand essential
In the digital era, content creators and influencers have real power – The News Movement editorial director Becca Hudson explains why that’s something everyone is keen to tap into.
The audio advantage – why brands need to dial up and plug in
As digital audio continues to grow, AMA’s Richard Williams explains why there’s never been a better time for brands to add it to their media plan.