National Express is showcasing its credentials as a great way to travel for money-savvy customers who don’t want to compromise on quality or comfort.
Developed by creative agency Lucky Generals, ‘If you know, you go National Express’ lets customers know if they travel with the coach firm they will get a guaranteed seat, legroom and frequent services.
Notably however, the campaign also aims to create a shift in consumer behaviour, driving people towards greener modes of travel such as using coaches.
“We love Lucky Generals’ brand platform because it is grounded in a strong and simple strategic thought that can translate across our entire business, from rethinking our web journey to changing the tone of voice used in our contact centre and how our drivers interact with our customers,” said National Express customer and marketing director, Catherine Woolfe.
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“The team at Lucky Generals really get what’s important about our Brand and as such, they are brilliant people to work with, trusted partners who have quickly developed an innate understanding of our business.”
The creative will be centred around two 30-second films that illustrate these winning features and spotlight what might happen to those unlucky customer who chose not travel with National Express.
Lucky Generals creative directors, Nick Bird and Lee Smith added: “As trains continue to strike and charge through the roof, and prices at the petrol pump never seem to come down, what better time to show people a savvier way to travel with National Express – a national icon that’s been quietly doing its thing for years, and now it’s time for us to help them make a bit of well-deserved noise.”
