Shoppers are praising a 'liquid gold' product that they insist has transformed their skin and made their hair feel 'like silk'. 100% Natural Organic Jojoba Wadi Wadi Cold Pressed Oil for Skin and Hair is available on TJC's website and is advertised as the 'purest Jojoba oil'.

It stands out from other skin oils as it is said to share the same molecular structure as the natural oils in healthy human skin. When using on the skin it's said to leave it feeling nourished and deeply moisturised, as it is rich in vitamins A, D, and E and omegas 6 and 9. It's also said to be helpful for those with psoriasis, acne, and scars.

If you've been struggling with a dry, itchy scalp then this works as a treatment and can also be used as a conditioner. The multipurpose oil is hypoallergenic and packed with fatty acids, antioxidants, and vitamins. This means that as well as working wonders on skin and hair it also has antibacterial, anti-inflammatory, antiviral, analgesic, and antifungal properties - meaning many shoppers have dubbed it the 'best oil ever'.

READ MORE: Ralph Lauren has a little-known outlet where everything is under £100

READ MORE: Lorraine Kelly's 'crease-proof' Marks and Spencer dress that will make anyone look 'instantly elegant' slashed in sale

It's brought in an average rating of 4.7 out of five from across 585 reviews on the TJC website. One shopper said: "It is the best oil I have ever used I always use it on my nails they now have gone very strong and healthy, when I have had a shower I use it all over my body and feet my skin looks amazing and feels like silk.

"I use it on my scalp my hair seems to have grown a lot and does not fall out like it used to do, it is the best bottle of magic in the world I could never be with out it."

100% Natural Organic Jojoba Wadi Wadi Cold Pressed Oil for Skin and Hair
100% Natural Organic Jojoba Wadi Wadi Cold Pressed Oil for Skin and Hair

A second said: "Me and my friend love this stuff (I introduced her to it.) I am a wrinkle free 53 year old. I use jojoba as my moisturiser, body lotion, hand lotion and all over magic potion. It is brilliant on any icky bits too. I have even fixed an ingrown toenail with it, a mouth ulcer and to relieve the pain of a dental abscess. If you put it on a cut finger it will create a sort of seal to stop the bleeding. No mean feat when you think about how much a fingertip cut can bleed.

"It also takes away the sting of the cut. This stuff is awesome. Don't get put off by the price because a little goes a very long way. Me and my boyfriend have been known to use it as a massage lotion, but that's another story. Well it is for all over."

A third wrote: "Liquid gold! This is the best skin product I have ever used it can be used for everything I wouldn’t be without it and can highly recommend .my daughter even uses it on her dog's skin made such a difference that even the vet was impressed."

Some shoppers have complained that they find the oil to be too greasy. Oils tend to be greasier than lotions so it is worth using a small amount and working your way up.

The multipurpose oil is currently £49.99 for a 250ml bottle which is on the more expensive side for a skincare product but shoppers can get 10% off when subscribing. It is also available in smaller bottles perfect to try it out if you want to test it before investing in the larger size. There's a large range of cheaper jojoba oils on Amazon but they don't have the same cult following.