Bloomberg

Apple is in active talks to license more films from major Hollywood studios as it seeks to bolster Apple TV+, according to Bloomberg. Apple has traditionally focused on original productions for its streaming platform, but it is increasingly looking to expand its offerings by acquiring programming from the extensive libraries of established studios, sources familiar with the matter claim....

Apple is developing a new version of the low-cost Apple Watch SE with a plastic casing, Bloomberg's Mark Gurman today claimed. Writing in this weekend's "Power On" newsletter, Gurman mentioned Apple's work on an ‌Apple Watch SE‌ that features a rigid plastic casing in lieu of anodized aluminum. He postulated that this may be one technique Apple may be planning to use to bring the cost of the ‌...

Apple's revamped version of Siri is unlikely to be available with the initial rollout of Apple Intelligence later this year, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman wrote that the full new version of ‌Siri‌ should arrive with iOS 18.4 in the spring of 2025, preceded by a beta testing period that is due to start in January. The more capable version of ‌...

The Apple Watch Series 10 will feature a larger display and a new chip, but new health monitoring features for the device are now in question, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman said that the design of the Apple Watch Series 10 is "unlikely to look much different" to its predecessor, but it will be thinner. Meanwhile, the Apple Watch...

Apple eventually plans to turn some of its artificial intelligence features into paid services, similar to iCloud+ subscriptions, according to Bloomberg reporter Mark Gurman. Writing in his latest Power On newsletter, Gurman said that while Apple Intelligence will be free to start, Apple's long-term plan is to launch something like "Apple Intelligence+," with extra features that users pay...

Apple has already begun work on the iOS 19, macOS 16, watchOS 12, and visionOS 3 software updates for next year, according to Bloomberg's Mark Gurman. Writing in his most recent "Power On" newsletter, Gurman said that Apple has formally begun development of its major operating systems for 2025 with the codenames "Luck" for iOS 19, "Cheer" for macOS 16, "Nepali" for watchOS 12, and...

Apple has no plans to bring Apple Intelligence to the HomePod, but it should arrive on the Vision Pro headset in the future, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman said that Apple is preparing to bring Apple Intelligence to its Vision Pro headset, but not this year. The device has sufficient memory to run on-device Apple Intelligence...

Alongside its Apple Intelligence feature set, Apple on Monday announced a partnership with OpenAI that will allow Siri to access ChatGPT directly in iOS 18, iPadOS 18, and macOS Sequoia to provide better responses in relevant situations. But according to a new Bloomberg report, nobody is paying cash to anybody for the arrangement. From Mark Gurman's report: Apple isn't paying OpenAI as part ...

Apple will announce its new AI feature set for Apple devices at WWDC on June 10, and Bloomberg's Mark Gurman reports that it will be officially called "Apple Intelligence." The AI capabilities will be coming to iOS 18, iPadOS 18, and macOS 15. The features will be opt-in, meaning Apple won't make users adopt them if they don't want to. The processing requirements of AI will mean that...

Apple plans to introduce a new Passwords app in iOS 18, iPadOS 18, and macOS 15, reports Bloomberg's Mark Gurman. The Passwords app, which will serve as an alternative to third-party apps like 1Password and LastPass, will provide a simpler way for iPhone, iPad, and Mac users to access their stored login information. There's already a Passwords feature built into Apple's operating systems,...

Apple is expected to offer new AI features in iOS 18 and its other operating systems as an opt-in service, as a way of allowing users wary of the technology to steer clear of it, reports Bloomberg. Apple has been working on a deal with OpenAI to integrate its ChatGPT technology into ‌iOS 18‌, and has come to an agreement to integrate its ChatGPT technology into iPhones and other Apple...

Apple is planning a major AI overhaul for Siri in iOS 18, and Bloomberg's Mark Gurman says that the update will let ‌Siri‌ control all individual features in apps for the first time, expanding the range of functions the personal assistant can perform. ‌Siri‌ will be able to do things like open specific documents, move a note from one folder to another, delete an email, summarize an article,...

iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman...

Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in ‌iOS 18‌. For example, "you can make all your social icons blue or ...

Apple is poised to unveil an auto-summarization feature for notifications as part of a series of new artificial intelligence features in iOS 18, according to Bloomberg's Mark Gurman. In today's edition of his "Power On" newsletter, Gurman provided more detail about what to expect from Apple's first major move into generative AI at its upcoming Worldwide Developers Conference:As part of the...

Apple's next-generation AirTag item tracker is on track to launch in mid-2025, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman discussed Apple's work on the next-generation version of the ‌AirTag‌, codenamed "B589." Apple is currently completing manufacturing tests with partners in Asia and the new item tracker is still timetabled to launch around the middle of...

Apple will not refresh the Mac Studio and Mac Pro with next-generation high-end chips until the middle of 2025, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple's current schedule does not include the launch of new ‌Mac Studio‌ and ‌Mac Pro‌ models until the middle of next year. Apple last updated the ‌Mac Studio‌ and ‌Mac Pro‌...

Apple has closed in on a deal with OpenAI that should see ChatGPT being used to power new features in its next iPhone operating system, according to Bloomberg. In a report over the weekend, Bloomberg claimed that the two companies have been "finalizing terms for a pact to use ChatGPT features in Apple's iOS 18." How the popular chatbot would integrate with Apple's software is not yet known. ...

Apple plans to power some of its upcoming iOS 18 features with data centers that use servers equipped with Apple silicon chips, reports Bloomberg’s Mark Gurman. M2 Ultra chips will be behind some of the most advanced AI tasks that are planned for this year and beyond. Apple reportedly accelerated its server building plans in response to the popularity of ChatGPT and other AI products, and...

Apple is holding at least five announcements for later in the year that will not arrive at the company's "Let loose" special event next week, according to Bloomberg's Mark Gurman. In a report detailing his expectations for Apple's upcoming event, Gurman noted that there are a total of five things that the company is holding for later in the year: AI features: While Apple may tease new...