Canva Acquires Serif's Affinity Apps
Canva has acquired Serif's Affinity suite of creative apps, marking a significant stride in its competition against Adobe with a deal valued at several hundred million dollars (via Bloomberg).
![affinity designer running on macos big sur](https://cdn.statically.io/img/images.macrumors.com/t/_7hwK0LFaRhVC7Bq2Fnpl-GALM8=/400x0/article-new/2020/11/affinity-designer-running-on-macos-big-sur.jpg?lossy)
Canva is an Australian online design company valued at $26 billion. Its platform offers user-friendly design tools aimed at non-professionals and has a user base of over 175 million people worldwide. The acquisition of the Affinity apps marks a change of strategy for Canva, targeting professional designers and creatives who have traditionally relied on Adobe's suite of products.
Affinity's software, encompassing photo editing, vector illustration, and desktop publishing tools, has been been lauded for its performance, affordability, and one-time purchase model – a stark contrast to Adobe's subscription services. The apps have garnered a strong following among Mac users in particular.
The acquisition includes the transition of Serif's 90-person team to Canva, ensuring continuity in the development and support of Affinity apps. Cliff Obrecht, Canva's co-founder and Chief Operating Officer, emphasized that Affinity's portfolio is the "final piece in our jigsaw," indicating how the apps are expected to complement Canva's existing array of AI-powered design solutions and collaborative online workspaces.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...