Mac Revenue Down 34% Year-Over-Year, But Tim Cook Expects 'Significant' Improvement With M3 Macs
Apple today shared its earnings results for the fourth fiscal quarter of 2023 (third calendar quarter), and Mac revenue saw a major drop compared to last year.
Mac sales came in at $7.6 billion in Q4 2023, down 34 percent from $11.5 billion in the year-ago quarter. Mac revenue for all of 2023 was $29.4 billion, down from $40.2 billion in 2022.
Apple CFO Luca Maestri attributed the drop to challenging market conditions and challenging compares to last year's Mac lineup. Because of supply chain issues during the June 2022 quarter, Mac sales spiked in the September 2022 quarter, which did not happen this year. Apple also updated the MacBook Air in June 2023 rather than September, which impacted September quarter sales compared to last year.
Apple did release new M3, M3 Pro, and M3 Max Macs in late October, but sales of those devices will be reflected in the December quarter. Apple CEO Tim Cook told CNBC that he expects Mac performance to improve over the holidays.
"I think the Mac is going to have a significantly better quarter in the December quarter," said Cook. "We've got the M3, we've got the new products, and we don't have the compare phenomenon on a year-over-year basis," Cook said.
Apple began allowing customers to purchase the new M3 Macs on Monday, with shipments to begin arriving next week. Apple appears to have plenty of supply of the new models, so there should be no supply constraints during the upcoming holidays.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...
