'Major Price Hike' Again Rumored for iPhone 15 Pro Models
The iPhone 15 Pro and iPhone 15 Pro Max could see a "major price hike" compared to their predecessors, according to DigiTimes' senior analyst Luke Lin.
![iPhone 15 Pro Colors Mock Feature](https://cdn.statically.io/img/images.macrumors.com/t/Ad58VxFfk31L62AHZEXYd6CFEDc=/400x0/article-new/2023/08/iPhone-15-Pro-Colors-Mock-Feature.jpg?lossy)
While the iPhone 15 and 15 Plus are expected to maintain their pricing similar to the current models, the Pro models could see significant cost adjustments due to their new titanium chassis and periscope camera technology on the larger model.
The price increase comes amid a broader softening of global smartphone demand projected for the latter half of 2023. According to Lin, Apple has ordered between 80 to 90 million iPhone 15 units for this period, a downturn from the 90 to 100 million units placed for the iPhone 14 models last year. Leading the order share is the iPhone 15 Pro Max, followed in succession by the iPhone 15 Pro, iPhone 15, and the iPhone 15 Plus.
Previous forecasts suggested the iPhone 15 Pro and iPhone 15 Pro Max will be at least $100 more expensive than their predecessors. The iPhone 14 Pro starts at $999 and the iPhone 14 Pro Max starts at $1,099, meaning the iPhone 15 Pro could start at $1,099 to $1,199 and the iPhone 15 Pro Max could start at $1,199 to $1,299.
Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the iPhone 15 Pro and the iPhone 15 Pro Max. Analyst Jeff Pu has also said that the iPhone 15 Pro models could be more expensive than the iPhone 14 Pro models. He believes the iPhone 15 Pro will be priced starting at $1,099, up from the $999 starting price of the iPhone 14 Pro. The entire iPhone 15 lineup are widely expected to be unveiled at Apple's "Wonderlust" event on Tuesday, September 12.
Lin added that upstream supply chain information indicates that Apple will increase the display sizes of both Pro models next year, mirroring other rumors claiming that the two devices will increase from display sizes of 6.1- and 6.7-inches to 6.3- and 6.9-inches.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...