'The Galaxy Awaits You' Says Samsung in Anti-Apple Ad Pushing Z Flip 4

Samsung today shared another ad in its anti-Apple "On the Fence" series that encourages iPhone users to switch over to Samsung devices.


In the spot, a man sits on a literal fence while a woman using a Galaxy Z Flip 4 starts a conversation. "I used to be you," she says. "Sitting on the fence between Apple and Samsung." The man laments on how he wants to switch to a Samsung device, but he's worried about what his iPhone-using friends will think. She goes on to explain that he should be, because his friends will be jealous.

"When you pull out your new Galaxy Z Flip 4, people are going to lose it," she says. "They'll never leave you alone." After that, she hands him one of the Z Flip 4 smartphones, and people immediately start popping up around him commenting on how cool the Samsung phone is. "I could get used to this," he says, jumping off of the fence to the Samsung side.

Unlike Apple, Samsung has a habit of naming and shaming Apple devices in its ads. Just this morning, a World Cup-themed ad from Samsung mocked Apple for not offering a foldable smartphone option.

Samsung in November launched the first ad in the On the Fence series, and many of its recent ad spots have been making fun of Apple for its lack of a foldable ‌iPhone‌. There continues to be no word on when Apple might debut a foldable device, but reliability, durability, and cost could be holding the Cupertino company back.

Tag: Samsung

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
New MacBook Pros Launching Tomorrow With These 4 New Features 2

M5 MacBook Models to Use New Compact Camera Module in 2025

Wednesday July 17, 2024 2:58 am PDT by
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...

Top Rated Comments

antiprotest Avatar
21 months ago
Samsung should make ads trashing iPhones for being too desirable to thieves.

In the ad they can play real-life clips of people's iPhones being snatched right out of their hands and of groups of thugs pulling iPhones out of the tables at Apple stores. These clips are readily available and have been seen by many people.

Then they can relate stories of people leaving their Galaxy phones behind on outdoor cafe tables and phones dropped on the sidewalk, and the phones would still be there when the owners came back for them. I have come across several anecdotes about this, some from people I know.

And there was one instance I saw in the news where a thief picked a phone from someone only to walk back and handed it back to him after realizing that it was a Galaxy.

"Thieves don't want our phones. Galaxy. Rest Easy."
Score: 59 Votes (Like | Disagree)
coolfactor Avatar
21 months ago
Even worse, that ad knocks potential Samsung customers for "worrying about what others think". Can you insult your target audience any more?
Score: 43 Votes (Like | Disagree)
coolfactor Avatar
21 months ago
Okay, that one is cringe-worthy. Talk about screaming Desperation!
Score: 36 Votes (Like | Disagree)
BenGoren Avatar
21 months ago
When the foldable phone is under 8 mm thick in its folded state, and when the seam is truly invisible and the entire display is as durable as that of my pristine iPhone XS, I’ll consider one. Until then … why are you wasting my time … !?

b&
Score: 35 Votes (Like | Disagree)
Erwin-Br Avatar
21 months ago
The early iPhone 6 was already foldable. It wasn't a success. ;)
Score: 19 Votes (Like | Disagree)
dwaltwhit Avatar
21 months ago
I'm skeptical that these ads will do anything to move the needle on many apple users. It seems more like red meat for their supporters
Score: 16 Votes (Like | Disagree)