Apple today announced it will hold a special "Apple Shopping Event" between Black Friday on November 25 and Cyber Monday on November 28 where customers will be eligible to get a gift card when they purchase select products.
The eligible products are as follows:
iPhone 13, iPhone 13 mini, iPhone 12, iPhone SE: Up to a $50 gift card
Second-generation AirPods Pro, second-generation AirPods, third-generation AirPods with Lightning Charging Case, AirPods Max: Up to a $75 gift card
Apple Watch SE: Up to a $50 gift card
Entry-level iPad, iPad mini, iPad Air: Up to a $50 gift card
MacBook Air, MacBook Pro, Mac mini, iMac: Up to a $250 gift card
Magic Keyboard, Smart Keyboard Folio, second-generation Apple Pencil, MagSafe Duo Charger: Up to a $50 gift card
Studio3 Wireless, Solo3 Wireless, Powerbeats Pro, Beats Fit Pro, Beats Studio Buds, Beats Flex: Up to a $50 gift card
Customers trading in their current device for a new product may still be eligible for a gift card. The event will run for four days and will be available through Apple's online store in the United States, the United Kingdom, and select other countries.
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IMHO, Buying stuff from Apple Store / Website is worth the money just after they announce new stuff, otherwise Amazon / Resellers are way cheaper.
In Germany the perk is that if you buy it directly with Apple, they are also the seller and therefore have to fix things for 24 months instead of the usual 12 months. If you did not buy it with Apple directly, they would just send you away to talk to whatever department store you bought it from and those are usually much more picky with handling replacements than apple.