Tim Cook Says Apple Hiring Very Deliberately Amid Economic Uncertainty

In an interview with CBS Mornings co-host Nate Burleson, Apple CEO Tim Cook confirmed that his company is taking a careful approach to hiring amid a period of increased economic uncertainty. The full interview will air on Tuesday, but a preview is available now.

unleashed tim cook
"So what we're doing as a consequence of being in this period is we're being very deliberate on our hiring," said Cook, when asked about Apple's hiring plans. "That means we're continuing to hire, but not everywhere in the company are we hiring." Cook added that Apple continues to believe strongly in investing for the long term.

Last month, Apple paused hiring for many non-R&D roles as a cost-cutting move, according to Bloomberg's Mark Gurman. The report said the move affects some "corporate functions" and "standard hardware and software engineering roles."

Cook also discussed Apple's return-to-office policy. As of September, corporate employees are required to work in the office three days a week.


"We make product, and you have to hold product," said Cook. "So that takes the serendipity of running into people, and bouncing ideas off, and caring enough to advance your idea through somebody else because you know that'll make it a bigger idea," he added.

CBS Mornings said the full interview will touch on the iPhone 14's new features and more.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
22 months ago
At least there are no layoffs being reported. But I have an idea!

How about Apple Execs in the company take a pay cut to help out the economy?
Score: 21 Votes (Like | Disagree)
anthogag Avatar
22 months ago

I don’t know. Anyone else not impressed by the landscaping around Tim in this photo? It looks a mess. Pay a gardener and mow it.
It looks more natural. Very nice.
Score: 14 Votes (Like | Disagree)
needsomecoffee Avatar
22 months ago
Is there a backstory to the "praying hands" emphasis Tim uses so, so often ??
Score: 12 Votes (Like | Disagree)
DelayedGratificationGene Avatar
22 months ago
Tim Cook is the best CEO out there in CEO Land. No wonder Steve Jobs knew to pick him.
Score: 10 Votes (Like | Disagree)
citysnaps Avatar
22 months ago
Sounds like the pragmatic thing to do.

He's certainly managed Apple extremely well over the (almost) three year covid pandemic.
Score: 8 Votes (Like | Disagree)
mrochester Avatar
22 months ago

At least there are no layoffs being reported. But I have an idea!

How about Apple Execs in the company take a pay cut to help out the economy?
Not sure how that helps the economy!
Score: 7 Votes (Like | Disagree)