Apple May Have Already Inked Deal for NFL Sunday Ticket
Back in July, rumors suggested that Apple was pursuing streaming rights for the National Football League's "Sunday Ticket" package, and as of this week, there is a report suggesting that the deal could already be done.
![nfl sunday ticket feature](https://cdn.statically.io/img/images.macrumors.com/t/9HmLKgD3O4HJexVODhUirv2yaXg=/400x0/article-new/2021/07/nfl-sunday-ticket-feature.jpg?lossy)
NFL Sunday Ticket has been described as "Apple's to lose" by Matthew Belloni of Puck News in a report that's been making the rounds today. In fact, he says that the deal is "actually done" according to one of his sources, and is being kept quiet at the behest of Apple.
My sources say it's Apple's to lose, at this point. (One source told me this weekend that the deal is actually done and is being kept quiet at Apple's request, which I haven't confirmed and don't know for a fact; Apple isn't commenting.) That would make sense: Even after winning top Emmys and the best picture Oscar, C.E.O. Tim Cook has said Apple is merely in its early days of premium video, and nothing is more premium than NFL football. Plus, it would explain Apple's recent foray into live events and advertising with MLB games.
Given that the information comes from unspecified sources and has yet to be confirmed, it should be viewed with some skepticism at this point. Apple was in talks with NFL executives last year, but there was competition from other TV networks and tech firms like Amazon.
Sunday Ticket airs on DirecTV, but rights are up for auction as the NFL's DirecTV deal is expiring after the 2022 season. DirecTV paid around $1.5 billion for the games, but whoever wins the rights for the 2023 season will likely pay around $2.5 billion.
Should Apple win the bid for Sunday Ticket, out-of-market fans will be able to watch non-prime time games from all 32 NFL teams on Apple TV+. Sunday Ticket would join Friday Night Baseball, which Apple airs each Friday as part of a deal with Major League Baseball.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...