Apple Store Down Ahead of 'Peek Performance' Apple Event

Apple's online storefront has gone down ahead of its "Peek Performance" virtual event taking place later today, where a handful of new products are expected to be announced.
apple store down banner

Apple is expected to announce the next-generation version of the iPhone SE, a revamped iPad Air, and at least one Mac with an Apple silicon chip, which could be the rumored "Mac Studio" machine. Apple is also said to be unveiling a new standalone display, which could be called "Studio Display."

There could also be some news on Apple's service's front, as well as dates for the public release of iOS and iPadOS 15.4, alongside macOS Monterey 12.3, which enables Universal Control.

The event tagline, "Peek performance," has also prompted suggestions that Apple may offer a peek at a future product, but that remains purely speculative.

MacRumors will have in-depth coverage of Apple's event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and tweets via @MacRumorsLive on Twitter. For a full rundown of everything we expect to see, be sure to check out our guide.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...

Top Rated Comments

dantracht Avatar
31 months ago
Sorry but hard for me to get excited for this given current events. Just my opinion.
Score: 6 Votes (Like | Disagree)
lazyrighteye Avatar
31 months ago

Still sounds very much like a 'peek' of what's to come later in the year rather than new hardware being available to pre-order immediately. I can't see why else they would have used this tagline.

Hope I am wrong, obviously. We all want shiny new hardware that we don't really need.
Doesn’t Store go down because new product will be available when it reopens?

I think new hardware will be available today.
Score: 3 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
31 months ago
Wow! I’m shocked the Apple store is down already usually it goes down during the event. Can't wait to see the new products.
Score: 3 Votes (Like | Disagree)
ProfessionalFan Avatar
31 months ago

Shutting down the store this early seems like a record for time. I'm accustomed to this happening about 1 or so hour(s) before, not nearly 6. Is there going to be MANY changes today?
I am pretty sure it always goes down this early.
Score: 2 Votes (Like | Disagree)
polyphenol Avatar
31 months ago

I am excited for the event to finish and Apple to roll out their SW updates ?
I agree.

Likely I won't be buying anything - certainly not anything that has been discussed as a likely offering. But I do want to update and get Universal Control - I think (hope!) it will work well for me.
Score: 2 Votes (Like | Disagree)
MacGizmo Avatar
31 months ago

Still sounds very much like a 'peek' of what's to come later in the year rather than new hardware being available to pre-order immediately. I can't see why else they would have used this tagline.

Hope I am wrong, obviously. We all want shiny new hardware that we don't really need.
They wouldn't shut down the online store the morning of an event if they weren't going to have new hardware to sell. Rest assured, Apple will provide us with a plethora of unnecessary, overpriced gobbledegook to purchase.
Score: 1 Votes (Like | Disagree)