2022 'MacBook' and 'iMac Pro' Could Help Apple Simplify Its Naming Strategy

Apple could be looking to simplify the naming of its product lineups, most noticeably with the launch of a "MacBook" and "iMac Pro" in 2022, according to recent rumors.

apple devices security bug bounty mac iphone ipad
Apple is believed to be preparing to launch five new Macs in 2022, including a new high-end ‌iMac‌, a redesigned MacBook Air, an updated Mac mini, entry-level MacBook Pro, and Mac Pro with Apple silicon.

While multiple reports indicate that Apple is working on a direct successor to 2020's ‌MacBook Air‌, a recent rumor from the leaker known as "Dylandkt" claimed that this new model may not be branded as the "‌MacBook Air‌." Instead, it would simply be the "MacBook."

This would not be the first time Apple has offered a "MacBook." The company sold a MacBook from 2006 to 2012, and again from 2015 to 2019. The last 12-inch MacBook model offered the same low-powered, tapered, USB-C-centric, and fanless design of the subsequent ‌MacBook Air‌, so they were clearly positioned as similar devices.

Elsewhere in the product lineup, the inverse may happen with the ‌iMac‌. In recent years, Apple has sold two main ‌iMac‌ models: a 21.5-inch model and a more powerful 27-inch model. Earlier this year, the 21.5-inch model was replaced with an all-new 24-inch model with the M1 chip. The 27-inch model has yet to receive a redesign or an update with Apple silicon, but another rumor from Dylandkt claims that the new model could actually be called the "‌iMac‌ Pro."

Apple previously offered an ‌iMac‌ Pro in Space Gray from 2017, in addition to the other two ‌iMac‌ models, but the machine was discontinued in early 2021. The high-end ‌iMac‌ model rumored to launch next year is expected to feature a different design, more ports, and more powerful chips compared to the 24-inch model. The "‌iMac‌ Pro" moniker could make it clearer to customers that the larger, high-end ‌iMac‌ is a professional machine that is significantly different from its smaller sibling, rather than just calling both models the "‌iMac‌" as in previous years.

These changes would mean that there was simply the "MacBook" and "MacBook Pro" in terms of Apple laptops, and the "‌iMac‌" and "‌iMac‌ Pro" for Apple all-in-one desktops. This would also bring the Mac more in line with the iPhone, where there is primarily only the "iPhone 13" and "‌iPhone 13‌ Pro."

As machines that are expected to get a major overhaul, it seems plausible that Apple could use the launch of the "MacBook" and "‌iMac‌ Pro" to simplify the Mac lineup's naming. Apple once considered launching an "Apple Watch Pro", but there is no sign of the "Pro" label coming to the Apple Watch for 2022 even though a new model with a "rugged" casing designed for sports and challenging environments is reportedly on the way.

The iPad lineup, on the other hand, remains an open question due to the prominence of the iPad Air, which is offered in between the entry-level ‌iPad‌ and the high-end iPad Pro, so Apple could yet have some way to go before it achieves consistency across the naming of its major products.

Related Roundups: iMac, MacBook Air
Related Forums: iMac, MacBook Air

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
New MacBook Pros Launching Tomorrow With These 4 New Features 2

M5 MacBook Models to Use New Compact Camera Module in 2025

Wednesday July 17, 2024 2:58 am PDT by
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...

Top Rated Comments

macduke Avatar
34 months ago
I want a Mac Mini Pro. Just put a Max chip in there. I don’t care if it somehow has a notch too.
Score: 44 Votes (Like | Disagree)
ThomasJL Avatar
34 months ago
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
Score: 37 Votes (Like | Disagree)
bluewalt Avatar
34 months ago
For the iPad, They could have used "SE" for entry level, "iPad" for the current "iPad Air", and "iPad Pro". This would give an entire uniformity.
Score: 36 Votes (Like | Disagree)
HMFIC03 Avatar
34 months ago
No matter what’s it’s called it will never be more confusing than PC model names. A total under appreciated feature of macs is the simplicity of viewing the mfr year and specs in one place on all macs. The three different PC modes I have in my work office required lots of internet scouring to figure out build dates and specs.
Score: 33 Votes (Like | Disagree)
deckard666 Avatar
34 months ago

“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
I like the idea Tim single handedly does product names ? Perhaps he does the catering too ?
Score: 19 Votes (Like | Disagree)
dszakal Avatar
34 months ago
I want to buy an iMac Air Pro Plus Max Rewards Program++
Score: 14 Votes (Like | Disagree)