Apple is reportedly increasing iPhone shipments by 30% for the first half of next year with the larger goal of exceeding 300 million iPhone shipments in 2022, according to a new report from DigiTimes Taiwan.
The report, citing persons familiar with the matter, said that Apple is hoping to challenge its target of shipping 300 million iPhones in 2022. Shipments for the first half of the year for the iPhone 13 lineup will increase by 30%, according to the report, but the entire year's performance will also be impacted by the launch of the iPhone 14 in the fall.
Bloombergreported earlier this month that Apple was informing its suppliers to lower production of the iPhone amid lower demand. iPhone 13 and iPhone 13 Pro availability had initially been unreliable due to high demand coupled with the ongoing chip shortage. Today's report suggests that Apple is expecting demand to rebound in early 2022, and furthermore, is expecting a bigger year overall fueled by the iPhone 14 in the fall.
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The part of the story that caught my eye is the hope of shipping 300 million iPhones in 2022. For real?
The most iPhones ever shipped in a single year was 230 million. And that was six years ago. iPhone shipments have leveled off to around 200 million since then.
300 million sounds a little too ambitious... even for analysts. (professional guessers)
I'd love to revisit this article in January 2023 to see how they did.
