Google Channels Jony Ive in Ad Promoting Pixel 5a Headphone Jack
Google today shared a new Pixel 5a ad that's meant to parody some of the product intro videos that former Apple design chief Jony Ive used to make to highlight new iPhone features.
In the video, Google spends a full two minutes describing the design of the Pixel 5a's headphone jack in exaggeratory language, and as noted by
CNET, there are even two moments where the video uses Ive's British pronunciation of aluminum. From the video description:
Calling this perfectly-symmetrical, technological marvel, a "headphone jack" may feel like an understatement...but technically, that's what it's called, so... fair enough. Behold! The Headphone Jack, on the Google Pixel 5a with 5G.
Since Jony Ive is no longer Apple's design chief and does not make Apple's product videos, it's not clear why Google has opted to make a video imitating him two years after he left the company. A video promoting the headphone jack is also an unusual choice as fervor over the component has died down now that many high-end smartphones have eliminated it, including Google's own flagship Pixel models.
The $449 Pixel 5a goes on sale today. In addition to a headphone jack, it features a 6.3-inch display with hole punch camera cutout, IP67 water resistance, 5G connectivity, and a Qualcomm Snapdragon 765G chip.
Google's Pixel 5a competes with the $699 iPhone 12 mini and the $399 iPhone SE at the current time, but Apple plans to release an upgraded 5G version of the iPhone SE for 2022.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
