Apple Kills iPhone 12 Mini Production Due to Poor Sales
Apple has reportedly ended production of the iPhone 12 mini after months of lackluster sales, according to Taiwanese research firm TrendForce.
![iphone 12 mini front](https://cdn.statically.io/img/images.macrumors.com/t/nVWoVkQXgyaGAjEkpyJzDM9jxos=/400x0/article-new/2020/11/iphone-12-mini-front.jpg?lossy)
Following widespread reports that the iPhone 12 mini has suffered from poor sales relative to other iPhone 12 models since its launch last year, TrendForce claims that Apple has now ceased production of the device. The iPhone 12 mini is said to have "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling its existing inventory of the device without producing any further units.
Launched in October of last year, the iPhone 12 mini features a 5.4-inch display that accommodates fans of smaller smartphones, with pricing starting at $699 in the United States. While production of the device has now allegedly ceased, the iPhone 12 mini remains available on Apple.com without any unusual shipping delays for now. The device is available in six colors, including a purple option that went on sale in late April.
The warning signs began when Apple was believed to have shifted production away from the iPhone 12 mini for the first quarter of 2021, in an effort to combat continuing lead times for the more popular iPhone 12 Pro. Since then, analysis has indicated that the iPhone 12 mini suffered from lackluster sales, capturing just six percent of the total iPhone 12 sales during the launch period, despite broad satisfaction reported by owners of the smaller device. The iPhone 12 mini also failed to obtain a spot in the top five list of best-selling smartphones earlier this year.
Apple is still expected to unveil an iPhone 13 mini later this year, but rumors suggest that the 5.4-inch model will be discontinued in 2022 in favor of a larger 6.1-inch model.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...