Apple Researching Totally Redesigned Apple Watch With Wrap-Around Display

Apple is researching a potential radical redesign for the Apple Watch, including a rounded watch face, wrap-around flexible display, and digitally-customizable watch bands, according to a newly-granted patent filing.

apple watch wrap around display patent design

The patent, spotted by MacRumors earlier today, is titled "Display Module and System Applications" and was filed with the United States Patent and Trademark Office. The document outlines how a flexible display could span the entire watch face and the band of a smartwatch for a transformational new Apple Watch design. The elongated display itself is said to be flexible enough to contour to the shape of a user's arm to fit like a normal watch band.

In one application, embodiments of the invention describe a wearable electronic device, such as a smartwatch, including a flexible display panel and flexible display module. In this manner, the display area of the smartwatch is not limited to a rigid watch face area. In an embodiment, a smartwatch includes a flexible display panel that is integrated into a flexible watch band. Accordingly, curvature of the flexible display panel in both the watch face area and band may be adjusted to conform to the wrist size of the user... the display area of the flexible display panel can cover more available space on the watch face area and band of the smartwatch.

Apple explains that the design includes a display with a "plurality of interconnects" that extend "through the display substrate from the front surface to the back surface, and an array of LEDs are in the display area and electrically connected with the plurality of interconnects." A battery, processor, ambient light sensor, and other vital smartwatch components can be fixed within an enclosure to the rear of the large display unit.

apple watch wrap around display patent display

While the filing explains that an OLED display may be sensitive to air and moisture degradation without a protective rigid glass cover, as well be "problematic" with the use of "interconnects," some OLED display technologies may still be appropriate for the radical new design.

apple watch wrap around display patent behind display

Apple also notes that the design could facilitate a "minimized" bezel around the display for a more aesthetically pleasing appearance, and could even "eliminate" the bezel entirely:

In accordance with embodiments of the invention, a bezel width surrounding the display panel can be minimized, for example below 4-5 mm or even less than 1 mm, less than 0.5 mm, or eliminated. Thus, the bezel design of the smartwatch can be designed for aesthetic concerns rather than as a requirement for allocating space for a contact ledge.

As well as being able to select a watch face design, as on current Apple Watch models, the patent explains that users could similarly select a digital band design to be shown on the band segment of the wrap-around display using an "accessory manager" to create a unique look. The filing describes a very similar system for selecting band designs as is currently in place for selecting and customizing watch faces, with the option to do so both on the Apple Watch itself or on a connected iPhone.

The input is parsed to derive the data for display, and the derived data is displayed on the display area, where the display area is on a flexible display substrate spanning a face and band of the wearable electronic device. For example, the wearable electronic device may be a smartwatch. In an embodiment, the non-transitory computer-readable medium stores additional instructions to perform additional operations including receiving a configuration of the display area of the watch face and band, receiving a design from the derived data, the design including a watch face and watch band, and updating the display area with the received design.

apple watch wrap around display patent design ab

Although the Apple Watch's Digital Crown does not appear to be depicted in the design, a separate patent has today been published with the title "Capacitive gap sensor ring for an input device," explaining how the Digital Crown could use two "nested" capacitive rings that move against each other to gain a wider range of input information.

digital crown patent rings capacitive
While Apple has yet to release a device with a flexible display, the company is believed to be working on an iPhone with a foldable display. Patents cannot be taken as evidence of Apple's specific intentions, but they do provide valuable insight into what the company is researching and developing behind the scenes.

Moreover, the depiction of an alternative Apple Watch design in a patent is very unusual since Apple is usually conscientious to mirror the current design of the Apple Watch in patent illustrations. Patents focusing on the Apple Watch's physical design itself are even rarer, and may well hint at the future of the device.

The Apple Watch has effectively had the same design since its launch in 2016, other than a minor refresh with the Apple Watch Series 4, and we are yet to see a substantial re-imagining of the wearable's form factor. Reliable Apple analyst Ming-Chi Kuo has previously hinted that the Apple Watch Series 7 may feature "improved form factor design," but there is as yet no indication of what the final device may look like. The Apple Watch Series 7 is expected to launch later this year, but there have been few rumors so far about what the new model may feature other than blood glucose monitoring.

Related Roundup: Apple Watch Series 9
Tag: Patent

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...

Top Rated Comments

syklee26 Avatar
44 months ago
To me Apple Watch design is perfectly fine. Just improve battery life and add functionality.
Score: 39 Votes (Like | Disagree)
Bitmover Avatar
44 months ago
Yeah, I wouldn’t get too excited. Most of these are for a watch concept I did for LuxVue 8-9 years ago. Still fun to think what could could be! https://www.ull.mn/luxvue-smart-watch-concept



Attachment Image
Score: 28 Votes (Like | Disagree)
UndefinedxJoker Avatar
44 months ago

To me Apple Watch design is perfectly fine. Just improve battery life and add functionality.
Jeez with that attitude we’d still be with the iPhone 5 design. Wait...
Score: 13 Votes (Like | Disagree)
jhowarth Avatar
44 months ago
Apple needs to thin out the design so it doesn't resemble a 'Dick Tracy' watch so much.
Score: 11 Votes (Like | Disagree)
Mr.Blacky Avatar
44 months ago
Why would I want a round display on a smart watch? Why would I want the display to wrap around my wrist? To twist and turn my wrist awkwardly back and forth, when reading something on my Apple Watch?
?
Score: 10 Votes (Like | Disagree)
jmgregory1 Avatar
44 months ago
Flexible displays like this on a watch are going to get scratched up in a way that even the ion glass doesn’t, as it will need to a plastic screen cover. I would think that the better option for adding more screen space would be to make separate bands have screens on them. This way Apple could sell them as add-ons to the Watch. If it were me, I’d focus on making the Watch with a battery life that goes for multiple days, instead of trying to find ways to add more screen space.
Score: 10 Votes (Like | Disagree)