iPhone 12 Mini Faces Production Cut Due to 'Far Lower' Demand Than Expected
Apple is cutting orders for all iPhones by around 20% compared to its plans in December, with the iPhone 12 mini making up the majority of the cutback, according to Nikkei Asia. In line with previous reports, the publication claims that demand for the iPhone 12 mini has been "far lower than Apple initially expected."
![iphone 12 mini pro max side by side](https://cdn.statically.io/img/images.macrumors.com/t/V8QOR3kKcEId_PurXPpUUYGR_ks=/400x0/article-new/2020/11/iphone-12-mini-pro-max-side-by-side.jpg?lossy)
The report claims that Apple initially aimed to secure components for up to 96 million iPhones for the first half of 2021, including the entire iPhone 12 lineup and older models like the iPhone 11 and the iPhone SE, but the company is apparently now targeting production of around 75 million units during that period. That is still slightly higher than iPhone shipments in the same period last year, the report adds.
iPhone 12 mini demand has been so lackluster that Apple even asked some suppliers to temporarily stop building components specifically for the 5.4-inch device, according to Nikkei Asia. Some of the components and parts for the iPhone 12 mini have been reallocated to the iPhone 12 Pro and iPhone 12 Pro Max, a source told the publication.
Apple is still believed to be seeing healthy demand for its three higher-end iPhone 12 models, with strong sales of the devices helping to contribute to Apple's record-breaking $111.4 billion revenue reported in the December quarter.
While demand for the iPhone 12 mini may be lower than Apple initially expected, the company is still expected to release a so-called iPhone 13 mini this year.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...