Apple has amended its trademark for Final Cut Pro, its professional high-end video editing software, in a way that suggests it could be planning to turn the now one-time payment model for the software into a subscription.
As reported by Patently Apple, on Monday, Apple added a Nice Classification #42 listing to its Final Cut Pro trademark in Europe. The Class 42 identification is listed as including software as a service (SaaS), or a platform as a service (PaaS). For context, Microsoft Office 365, which is based on a monthly or yearly subscription, includes the same Class 42 listing for its suite of software.
Final Cut Pro is currently sold for $300 and is used widely by professional videographers, YouTubers, and content makers. Potentially changing the price and payment model into a monthly, or yearly subscription could entice even more customers to use the software. If Apple is planning the subscription route, it'll likely include more than simply the software itself.
With a subscription, Apple theoretically could offer subscribers access to original content, such as in-depth tutorials, walkthroughs, or exclusive videos/sessions with prominent video makers who use Final Cut Pro as part of their workflow.
Whether Apple takes the route is unknown, however, the pure nature of the updated trademark is rather telling. Apple over the years has launched a number of new services, the most recent being Apple Fitness+. The momentum is not slowing down, however. Apple is reportedly eyeing to launch a new podcast subscription service that would offer listeners exclusive and original content.
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Thursday July 18, 2024 4:18 am PDT by Tim Hardwick
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
Wednesday July 17, 2024 3:18 pm PDT by Juli Clover
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
Subscription is one of those things that once you taste it, you can never go back. It's a never ending gold mine for $$$. Won't be long until we need subscriptions for breathing oxygen
Well, this will be a big push towards Linux and the free video editing software available; for me at least. I was really hoping Apple would stay away from this.
Potentially changing the price and payment model into a monthly, or yearly subscription could entice even more customers to use the software.
Subscription is only vaguely appealing for those who only occasionally dabble with the software and can just sign up or cancel as they see fit for projects. Otherwise it's purely a cash grab.
