Prosser: Sources 'Not Budging' on Claims of New iPad Air and Apple Watch Tomorrow

Yesterday, frequent leaker Jon Prosser claimed that Apple was targeting 9:00 a.m. Eastern time tomorrow, September 8, for a press release launch of new products. Prosser had previously said that new iPad and Apple Watch models were planned to launch during the week of September 7, so those appeared to be the products we should be expecting to see.

iPad and Watch Tomorrow Feature 1
Bloomberg's Mark Gurman cast some doubt on the rumor, however, suggesting that any news tomorrow morning would "more likely" be an announcement about a virtual media event to unveil the next iPhone and Apple Watch.

With less than twelve hours to go until the rumored press release time, Prosser is doubling down on his claim, saying that his sources "are not budging or changing their mind" and that new iPad Air and Apple Watch models are expected to debut tomorrow.


Supporting his case, Prosser pointed out earlier today that many Apple Watch Series 5 models are listed as currently unavailable in Apple's online store, with the assumption being that Apple has been depleting its stock of the current models in advance of an imminent update.

We've been watching Apple Watch Series 5 stock levels over the past few weeks and have seen a number of them going out of stock, and the number of affected models does appear to be increasing, but it's hard to say whether they point toward an imminent launch as soon as tomorrow or perhaps within the next month.

Apple has struggled with supplies of a number of its products over the past six months, thanks to the global health crisis impacting not only production at times but also consumer demand for certain product lines.

Given the unlikelihood of an in-person media event to introduce new hardware and Apple's admission that new iPhones will launch "a few weeks later" than usual, we're in uncharted waters and not entirely sure how Apple will roll out the numerous new products that appear to be on the verge of launching. So stay tuned tomorrow morning, and we'll see whether Apple has anything to announce.

Related Roundups: iPad Air , Apple Watch Series 9
Related Forum: iPad

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models ā€“ iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max ā€“ although there are plenty of design differences and new features to take into account. To bring ...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...

Top Rated Comments

Spock Avatar
51 months ago
I just tweeted that Apple will release new devices at some point in the future.
Score: 31 Votes (Like | Disagree)
Lounge vibes 05 Avatar
51 months ago
See hereā€™s the thing, it doesnā€™t matter what you think about Jonā€™s personality. That has absolutely no relation to how reliable his information is. And while heā€™s been incorrect about future product features, and distant plans, when he says a solid release date, at least the last several times that heā€™s done so, heā€™s always right.
He said that Apple would be releasing some new products the week of March 15. Three days later on Wednesday, March 18, we got the new iPad pros, MacBook airs, and Mac minis.
On Tuesday, March 31, he said the iPhone SE would launch on April 15. Every other website and leaker said he was wrong, but April 15 arrived along with the iPhone SE.
He said a 13 inch MacBook Pro would arrive in May, and wouldnā€™t you know, it arrived on May 4.
He said the new iMac would not arrive in July as other people were saying, but would come out in August. August 4 came with a new iMac.
So when he says that new watches and iPads are coming on September 8, with an Apple event scheduled for the week of October 12, I tend to believe him. Now if he were to go on and say that theyā€™re going to announce Apple glass, airpower, and all that kind of stuff, then he starts to enter murky territory.
But this release schedule makes complete sense with the restrictions that are currently going on. Almost every series 5 model is completely out of stock, and if itā€™s true that Apple doesnā€™t plan to have an event until October, I highly doubt theyā€™re gonna leave the Apple Watch with no supply for an entire month. What would their stockholders say? How would they report Septembers data at their quarterly earnings call, if the watch sold zero units because there were none available?
Of course Apple is not gonna do something stupid like that.
So tomorrow, weā€™re going to get new iPads and Apple watches.
Then in October, weā€™ll get new iPhones, AirPods, airtags, and ARM MacBooks, along with whatever other surprises they have up their sleeve.
Also, I have mad props for Mark pre-2019, but over the last year or so, his reporting has become very shaky.
Score: 27 Votes (Like | Disagree)
farewelwilliams Avatar
51 months ago
can we stop reporting on jon prosser if he gets this one wrong?

for the record: i believe something is happening tomorrow, but if he's wrong about the details on this, he's done IMO.
Score: 24 Votes (Like | Disagree)
Jony Ive and Co. Avatar
51 months ago
This is an ALL-OUT WAR between Jon Prosser and Mark Gurman. The stakes are extremely high and the loser MUST shoulder the full consequences. THIS MEANS WHOEVER IS WRONG TOMORROW MUST HAVE THEIR CREDIBILITY COMPLETELY WIPED TO ZERO, AND THAT PERSON MUST SHAMEFULLY EXIT THE RUMOR MILLS FOREVER - MACRUMORS SHOULD NEVER REPORT ON THAT PERSON EVER AGAIN AS HE WILL HAVE NO CREDIBILITY AT ALL. We cannot and should not allow whoever is wrong tomorrow to keep messing with unreliable rumors on MR in the future, and raising our false hopes. This is simply the stakes of what happens when two so-called leakers try to throw crap on the wall and see what sticks. This approach has no place in the world at all.
Score: 23 Votes (Like | Disagree)
xxray Avatar
51 months ago
Watch them both be right. Apple Watch and iPad released AND a date given for the iPhone event. ;)
Score: 21 Votes (Like | Disagree)
Lounge vibes 05 Avatar
51 months ago

This is an ALL-OUT WAR between Jon Prosser and Mark Gurman. The stakes are extremely high and the loser MUST shoulder the full consequences. THIS MEANS WHOEVER IS WRONG TOMORROW MUST HAVE THEIR CREDIBILITY COMPLETELY WIPED TO ZERO, AND THAT PERSON MUST SHAMEFULLY EXIT THE RUMOR MILLS FOREVER - MACRUMORS SHOULD NEVER REPORT ON THAT PERSON EVER AGAIN AS HE WILL HAVE NO CREDIBILITY AT ALL. We cannot and should not allow whoever is wrong tomorrow to keep messing with unreliable rumors on MR in the future, and raising our false hopes. This is simply the stakes of what happens when two so-called leakers try to throw crap on the wall and see what sticks. This approach has no place in the world at all.
iā€™m sorry, but if you donā€™t want to get your hopes high, then just donā€™t visit Mac RUMORS!
Itā€™s literally in the name. The website is not called Mac facts, itā€™s called Mac rumors. There is a reason for that
Score: 18 Votes (Like | Disagree)