Apple Continues to Dominate North American Wearables Market
Apple continued to dominate the North American wearables market in the second quarter of 2020, with a growth of nine percent year-on-year, according to a new report by Canalys.
![applewatchseries5](https://cdn.statically.io/img/images.macrumors.com/t/s7yuyCmyjmMb5kCXpbBtZEOmqtM=/400x0/article-new/2014/09/applewatchseries5.jpg?lossy)
The shipments of wearables in the North American market grew 10 percent in the second quarter of 2020, but the value of the market remained flat year-on-year. A boom in low-end activity trackers meant that the average selling price of a wearable declined by 11 percent to $235. The surge in more basic devices offset the United States' third consecutive quarter of smartwatch decline.
In spite of this, the Apple Watch Series 5 was America's best-selling smartwatch, matching last year's Series 4 model for shipments. Demand for the Apple Watch Series 3 also grew by 30 percent.
![north america canalys wearables](https://cdn.statically.io/img/images.macrumors.com/t/syCrGgq7V76lRCtGz-TwVXJihAA=/400x0/article-new/2020/09/north-america-canalys-wearables.jpg?lossy)
Recent IDC research similarly showed Apple's ongoing dominance of the global wearables market. North America was one of only two regions to demonstrate sustained consumer demand for wearables with quarter-on-quarter growth.
Canalys predicts that going into 2021, medical-oriented devices will move certain products into an elevated tier, creating much stronger differentiation between casual fitness devices and those that offer advanced health tracking. The upcoming Apple Watch Series 6 will likely contribute to this by offering new health-tracking features such as blood oxygen monitoring.
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