UK Regulators Call Google's Search Engine Deal With Apple a 'Significant Barrier' for Competitors
Google pays Apple to be the default search engine on Apple's Safari web browser on iPhones and Macs, which causes a "significant barrier to entry and expansion" for rivals in the search engine market, said the UK Competition and Markets Authority in a report released today (via Reuters).
The relationship between Apple and Google impacts Microsoft's Bing, Verizon's Yahoo, and independent search engine DuckDuckGo. Apple allows users to set these search engines as their default in the Safari settings, a privilege the search engines pay for, but Google Search remains the default on a new device.
Apple received the "substantial majority" of the $1.5 billion (1.2 billion pounds) that Google paid to be the default search engine on various devices in the United Kingdom in 2019, according to the report.
"Given the impact of preinstallations and defaults on mobile devices and Apple's significant market share, it is our view that Apple's existing arrangements with Google create a significant barrier to entry and expansion for rivals affecting competition between search engines on mobiles," the regulators wrote in the report.
UK regulators believe that enforcement authorities should be provided with a range of options to address the arrangement between Apple and Google to provide a more level playing field for other search engines.
Apple could be required to provide "choice screens" that would let users decide which search engine to set as default during device setup, or could be restricted from monetizing default search engine positions, a move that Apple said would be "very costly."
Apple and Google have never confirmed exactly how much Google pays to be the default search engine on Apple devices in the UK, the United States, and other countries, but it's rumored to be in the billions.
Popular Stories
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. New 'Slim' Design Rumors have taken to referring to the new iPhone 17...
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...
