Apple Promotes 'Everyone Can Create' Campaign With Series of Inspiring Videos

Apple this week shared a series of inspiring videos tied to its "Everyone Can Create" and "Everyone Can Code" initiatives on its YouTube channel in Brazil. The titles and captions are in Portuguese, but some of the videos have English narration.

The first video interviews students on what creativity means to them, while the other videos highlight students using Apple's free Swift Playgrounds app to learn how to code in classrooms around the world, including in Orange, California; Blackpool, England; Osaka, Japan; Querétaro City, Mexico; and Sainte-Julie, a suburb of Montreal, Canada.



Everyone Can Create is designed to allow teachers to easily incorporate creativity into their existing lesson plans in any subject, including language arts, math, science, history, social studies, and coding. The series of guides teach students to develop ideas through drawing, music, video, and photos on the iPad.

Everyone Can Create resources are available through Apple Books, while the Swift Playgrounds app is available on the App Store.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...

Top Rated Comments

imnotthewalrus Avatar
55 months ago
It’s nice that Apple is at least somewhat involved in education, however gone are the days when someone wanted Apple training on advanced learning. I was a creative for 8 years before they ditched the One To One program and traditional workshops, and I was certified in Logic Pro. Now there is ZERO help for pro apps.
Score: 4 Votes (Like | Disagree)
Darth Tulhu Avatar
55 months ago

But not everyone should?
Why?

Not everything that's created needs to be for public consumption.

I for one like to make music for me and no one else. I'm nowhere near as good to be a pro, but I'm good enough to enjoy it.

My daughter loves to draw on her iPad, and has gotten so proficient she was getting requests for monetization on Instagram on a few of her posts. But she doesn't do it for the money or the adulation. Not even I have seen all her work (she refuses to show it all).

My son loved to make stop motion videos with his action figures. All stuff no one outside the family will ever see, but it was fun for him to DO.

The creative process is it's own reward, which is what Apple is really going for here.

Everybody can use a hobby...
Score: 3 Votes (Like | Disagree)
otternonsense Avatar
55 months ago
Oh, Apple. I understand the "get them while they're young" approach. But is it fair advertising for the Brazilian educational system and its cultural/financial/social reality and needs to show jolly Californian upper class schoolkids? A bit ivory-towery perhaps?
Score: 3 Votes (Like | Disagree)
ArtOfWarfare Avatar
55 months ago
Just makes me think of the greatest monologue in all of cinema...

I have made no secret of my disdain for Mr. Jobs's famous motto: Anyone can create. But I realize, only now do I truly understand what he meant. Not everyone can become a great creator, but a great creator can come from anywhere.
The whole movie is pretty great, but the entire monologue (not just my excerpt) elevates the whole thing over the top. Perfectly written. Perfectly performed.
Score: 2 Votes (Like | Disagree)
Soi Dog Avatar
55 months ago
maybe Apple should create more instead of destructing, I think of Aperture. This is just family makerting a la McDonald.
Score: 2 Votes (Like | Disagree)
now i see it Avatar
55 months ago
While 10-15 years ago there definitely was a mad iOS app creation stampede since it was all new and a wide open void - today (17 years later) it's a completely different landscape.
All the easy apps made by Indy developers have already been built by the dozens and now there's millions of apps in the App Store.
At this late stage of the game- the question needs to be asked- wihat do I have to offer that will be valuable, and will all the time and headache I spend creating an app (and supporting it) be worth my while?

It's a tough question that needs to be answered BEFORE even considering playing around with Swift
Score: 1 Votes (Like | Disagree)