T-Mobile to Start Phasing Out Sprint Brand This Summer
Following its merger with Sprint, T-Mobile is aiming to unify its brand and will start phasing out Sprint branding this summer, T-Mobile CEO Mike Sievert said at an investor event earlier this week (via Fierce Wireless).
Retail stores will be T-Mobile branded with Sprint's name removed, and the Sprint branding will also be removed from things like customer bills.
Sievert said that T-Mobile had always been aiming for a summer timeframe for the phase out of the Sprint branding and the unification of the new T-Mobile, and mid-summer is when the company plans to be "advertising one flagship postpaid T-Mobile brand as well as operating a unified fleet of retail."
Existing Sprint customers will be able to keep their current plans and won't need to swap over to T-Mobile's plans, but new customers will likely need to sign up for T-Mobile plans rather than Sprint plans as the Sprint brand is consumed by the new combined company.
T-Mobile has not announced a specific date for the transition, just later in the summer. T-Mobile had initially planned to begin implementing the changes in early summer, but postponed due to the global health crisis.
As The Verge points out, T-Mobile and Sprint have a long way to go to fully combine their networks, and some problems have already emerged. Sprint and T-Mobile have started combining their 5G networks, and unfortunately, Sprint's existing customers with 5G smartphones can't use them on the new T-Mobile network.
Popular Stories
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
