Apple Highlights Four Causes Users Can Donate to Instantly With Apple Pay

Apple has begun promoting Apple Pay as a way for people to donate to several causes amid the ongoing global health crisis. Apple has highlighted four causes in particular that users can donate too with ‌Apple Pay‌. All the fundraising appeals are on behalf of GoFundMe.org.

america food fund
America's Food Fund, launched by Leonardo DiCaprio, Laurene Powell Jobs, and Apple, is working to ensure that all people have reliable access to food in this critical time of need.

frontline responders fund
Frontline Responders Fund is focusing all its resources on getting critical supplies including masks, gowns, and gloves to medical professionals in hospitals across the world.

mental health fund
The Mental Health Fund aims to support the work of several organizations hosting text-based hotlines that offer crisis intervention and a gateway to long-term care.

small business relief fund
The Small Business Relief Fund provides micro-grants to qualifying small businesses negatively impacted by the health crisis. The initiative will supply financial assistance and support to U.S. businesses by providing grants, tools, and resources to help during the crisis.

Apple says ‌Apple Pay‌ is the easiest way to donate to the causes you care about: "With no forms to fill out or accounts to create, you can instantly give with just a tap."

Related Roundup: Apple Pay

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...

Top Rated Comments

konqerror Avatar
55 months ago

"100% of donations (less the 2.9% and $0.30 per donation transaction fee) will go directly to these organizations as they continue to coordinate, mobilize, and distribute meals to those impacted by COVID-19."


They've raised $14,202,400 so far. 2.9% of that is $411,869.60.

Must. Be. Nice.
Of which Visa immediately takes 1.35% and $0.05, Mastercard takes 2% + $.10 for interchange. Plus the cut GoFundMe's merchant bank takes to cover their risk. And the costs of fraud and the services used to detect it. And the costs of your compliance lawyers, since charities are regulated. And at this point we haven't paid for GoFundMe's servers, software engineers, sales and marketing...

Meanwhile, 1.35% is less than the 2% rewards e.g. Chase Double Cash gives out, and doesn't cover the free interest or costs on the Apple/GS side, so the banks are losing money.

Easy to armchair quarterback a business when you don't consider any of the real costs.
Score: 1 Votes (Like | Disagree)
subjonas Avatar
55 months ago
That’s great, these all seem like very urgent and important funds. But I have two questions.

- Where has Apple promoted these funds? Is there a press release or an ad or something?

- I was confused by the following line in the article:

All the fundraising appeals are on behalf of GoFundMe.org ('https://www.gofundme.com').
Isn’t GoFundMe just a fundraising platform? Doesn’t “on behalf of” mean that they are the ones who are ultimately asking for or benefitting from these funds? Unless I’m not aware of a different use of the phrase.
Score: 1 Votes (Like | Disagree)