Apple Cancels Today at Apple Sessions Until at Least April 5, Boosts Mac Stock in Stores

Apple yesterday canceled Today at Apple sessions across all of its retail locations in the United States and Canada, after canceling sessions earlier in the week in areas highly impacted by the coronavirus like the San Francisco Bay Area and Seattle.

applestorepaloalto
Today at Apple sessions will be canceled until at least April 5 at this point in time, according to a retail employee with knowledge of Apple's plans, though that could change based on how the COVID-19 coronavirus continues to spread. High-profile events that would potentially draw a lot of people have been canceled until April 12.

Apple has implemented strict cleaning measures in its retail stores, and has cut down on the number of seats at the Genius Bar and the number of seating cubes in the forum areas, plus stores are limiting the number of people that can be inside at one time.

As Apple takes these measures, the company is also stocking up on Macs and Mac accessories in some of its retail stores, with an employee stating that there's been a "sharp increase" in Mac supply.

Across the country, schools and office buildings have shut down, leaving people to do their jobs and schoolwork from home. With an increase in Mac stock at some retail locations, Apple may be hoping people come into its stores to buy the tools they need to work remotely.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
bsod

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...

Top Rated Comments

hvfsl Avatar
57 months ago

or maybe there's increased stock in stores cuz nobody is going in them to buy stuff
I work in IT in the UK and are seeing a lot companies buying laptops so people can work from home. There are a lot of places running out of stock, which then pushes up the prices for the places that still have stock. So I would be surprised if other countries aren't seeing this too.
Score: 4 Votes (Like | Disagree)
cuencap Avatar
57 months ago
If people who typically work in an office space don’t screw up their work from hope experience, I see companies adopting more liberal work from home policies once the coronavirus clears up. Could change the status quo of reporting to an office in the future.
Score: 3 Votes (Like | Disagree)
CarlJ Avatar
57 months ago

What’s with the increased supply of Macs?
I know someone at a large university (she deals with getting faculty the networking resources they need), who is in the midst of their response to COVID, and they're scrambling to come up with enough laptops for all the people now being told to work from home - many of whom use desktop machines in the office. They'd love to buy a bunch more laptops from Apple.

In other news, Apple's $9 "2-hour courier delivery" is still up and running - I needed an adapter to use a monitor with my work laptop from home, and got it delivered in about 90 minutes this morning.
Score: 2 Votes (Like | Disagree)
Septembersrain Avatar
57 months ago
What’s with the increased supply of Macs?
Work from home I'm guessing. Many companies might require Apple products due to security or compatibility. Just my assumption.
Score: 2 Votes (Like | Disagree)
now i see it Avatar
57 months ago
or maybe there's increased stock in stores cuz nobody is going in them to buy stuff
Score: 1 Votes (Like | Disagree)
widestload Avatar
57 months ago
“High-profile events that would potentially draw a lot of people have been canceled until April 12.” I wonder if that would include new product launches for which people would pre order stock to stores?
Score: 1 Votes (Like | Disagree)