Apple's biggest product unveiling of the year is now in our rear-view mirror, with the company taking the wraps off of new iPhone, Apple Watch, and iPad models while also prepping for the launch of its new Apple Arcade and Apple TV+ services.

Pre-orders for all of the new devices are now underway, and we're looking forward to next Thursday's release of iOS 13 and watchOS 6, followed the next day by the new iPhone and Apple Watch models. Read on for more details on Apple's announcements from this week!

Everything Apple Announced at This Week's iPhone Event in Just Seven Minutes

Apple's highly anticipated September media event on Tuesday saw the company unveil its latest iPhone and Apple Watch models, as well as an updated entry-level iPad. We also got final details on the upcoming Apple Arcade and Apple TV+ subscription services.

appleiphone11pro
While there were quite a few announcements at the event, we didn't quite get everything we were hoping for, perhaps setting the stage for an October event where we could see Mac and iPad Pro updates, as well as the Tile-like item tracker Apple has been working on.

Make sure to check out our recap video summing everything up in just seven minutes, as well as links to all of our news stories from the event.

Apple Announces iPhone 11 Pro and iPhone 11 Pro Max With Triple-Lens Rear Camera and Midnight Green Color

The successors to the iPhone XS and XS Max debuted as the iPhone 11 Pro and 11 Pro Max, and as expected, both sizes come with triple-lens rear cameras for improved photo and video capabilities.

iphone11prolineup
The devices are available in four colors including a new Midnight Green, and they come with a more durable textured matte glass back and improved water resistance. An improved Super Retina XDR display and A13 Bionic chip drive performance gains, while the new iPhones also get four to five additional hours of battery life compared to their predecessors. The also now come with a faster 18-watt USB-C power adapter in the box.

The iPhone 11 Pro and 11 Pro Max became available for pre-order on Friday at 5:00 a.m. Pacific Time, and they will officially launch on Friday, September 20. Pre-order supplies started to sell out fairly quickly, however, so those ordering now may have to wait until after Friday to receive their phones.

Apple Unveils iPhone 11 With Dual-Lens Rear Camera, Six New Colors, Dolby Atmos, and More

Apple's lowest-cost new iPhone is the iPhone 11, the successor to last year's iPhone XR. The iPhone 11 includes a number of upgrades such as a dual-lens rear camera, six new colors, an A13 Bionic chip, and Dolby Atmos sound.

iphone 11 2019
Camera upgrades include a dual-lens rear camera with 12-megapixel wide-angle and 12-megapixel ultra-wide lenses, a Night Mode for capturing ultra low-light photos, and Smart HDR.

The iPhone 11 starts at $699, which is $50 less than the iPhone XR, and as with the iPhone 11 Pro, pre-orders kicked off at 5:00 a.m. Pacific Time on Friday, September 13 ahead of availability on Friday, September 20.

Apple Announces Apple Watch Series 5 With Always-On Retina Display and New Titanium Case Option

The Apple Watch Series 5 comes with new titanium and ceramic case options as rumored, but one big change remained a surprise until it was announced: an always-on display.

apple watch series 5
Other improvements include a built-in compass and an updated Maps app for improved navigation, as well as support for international emergency calls on cellular models. The new Apple Watch Studio also lets you customize your watch with whichever casing and band combination you prefer.

Apple Watch Series 5 is available for pre-order now ahead of a September 20 launch, starting at $399 for GPS models and $499 for cellular models, although launch-day deliveries of some models are no longer available. Apple Watch Series 3 models also remain available starting at just $199.

Apple Unveils New Low-Cost 10.2-inch iPad Starting at $329

In line with last-minute rumors, Apple at this week's event revealed a new 7th-generation iPad, bringing updated specs including a larger 10.2-inch display, an A10 Fusion chip, and a Smart Connector for attaching a Smart Keyboard.

ipad7keyboard
The new iPad is priced starting at $329 ($299 for education customers) with pre-orders available now ahead of a September 30 launch date.

Apple to Release iOS 13 on September 19, iOS 13.1 and iPadOS on September 30

Ahead of the launch of the iPhone 11 and 11 Pro on September 20, Apple announced that it will be releasing iOS 13 on Thursday, September 19. iPad support will not be included, however, with Apple quickly following iOS 13 with an iOS 13.1 and iPadOS 13.1 release on September 30.

test iOS 13
For Apple Watch owners, watchOS 6 will be launching for Series 3 and newer on September 19, with Series 1 and Series 2 following later in the fall. As for macOS Catalina, Apple says it will be launching in October.

Apple's upcoming subscription services also received launch dates, with Apple Arcade launching September 19 for $4.99/month for the whole family, with a one-month free trial. Apple TV+ will launch on November 1, also priced at $4.99/month with a seven-day free trial. Users will, however, receive a free year of Apple TV+ with the purchase of a new iPhone, iPad, Mac, iPod touch, or Apple TV.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...